tag:blogger.com,1999:blog-31793780282686186002024-03-14T03:27:48.125-07:00PRWeekendPR students worldwide, the network that shares creativity.PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.comBlogger141125tag:blogger.com,1999:blog-3179378028268618600.post-13582025902730001812012-08-21T14:21:00.002-07:002012-08-21T14:21:22.713-07:00One day.. in 2012<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/9c6W4CCU9M4?feature=player_embedded' frameborder='0'></iframe></div>
Something cool. Something that happens in one day.<br />
Great video, for a great campaign.</div>
PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-59722269721220768822012-03-31T13:29:00.001-07:002012-03-31T13:32:49.248-07:00This Earth Hour 2012: 8.30pm, Sat 31 March<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><br />
</div><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/FovYv8vf5_E" width="560"></iframe><br />
<h2 style="text-align: left;"><div style="text-align: left;"><br />
<div class="MsoNormal"><span style="font-size: small; font-weight: normal;">This Earth Hour 2012: 8.30pm, Saturday 31 March, celebrate your action for the planet with the people of world by switching off your lights for an hour, then go beyond the hour.</span></div><div class="MsoNormal"><span style="font-size: small; font-weight: normal;"><br />
From its inception as a single-city initiative -- Sydney, Australia - in 2007, Earth Hour has grown into a global symbol of hope and movement for change. Earth Hour 2011 created history as the world's largest ever voluntary action with people, businesses and governments in 135 countries across every continent coming together to celebrate an unambiguous commitment to the one thing that unites us all -- the planet.</span></div></div><div><span style="color: #333333; font-family: arial, sans-serif; font-size: x-small;"><span style="line-height: 18px;"><br />
</span></span></div></h2></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-8088737684166048082011-09-12T13:33:00.000-07:002011-09-12T13:33:37.690-07:00Daniel Goleman on compassion<div dir="ltr" style="text-align: left;" trbidi="on"><object height="374" width="526"> <param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2007/Blank/DanielGoleman_2007-320k.mp4&su=http://images.ted.com/images/ted/tedindex/embed-posters/DanielGoleman-2007.embed_thumbnail.jpg&vw=512&vh=288&ap=0&ti=200&lang=eng&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=daniel_goleman_on_compassion;year=2007;theme=how_the_mind_works;theme=the_rise_of_collaboration;event=TED2007;tag=brain;tag=community;tag=consumerism;tag=psychology;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="526" height="374" allowFullScreen="true" allowScriptAccess="always" flashvars="vu=http://video.ted.com/talk/stream/2007/Blank/DanielGoleman_2007-320k.mp4&su=http://images.ted.com/images/ted/tedindex/embed-posters/DanielGoleman-2007.embed_thumbnail.jpg&vw=512&vh=288&ap=0&ti=200&lang=eng&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=daniel_goleman_on_compassion;year=2007;theme=how_the_mind_works;theme=the_rise_of_collaboration;event=TED2007;tag=brain;tag=community;tag=consumerism;tag=psychology;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;"></embed> </object> <br />
<br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Video on positive thinking and psychology in life... how we can be better people and help each other more. </span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><i>About Daniel Goleman</i></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="background-color: white; line-height: 18px;"></span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Daniel Goleman is an internationally known psychologist who lectures frequently to professional groups, business audiences, and on college campuses. Working as a science journalist, Goleman reported on the brain and behavioral sciences for <em>The New York Times</em>for many years. His 1995 book, <em>Emotional Intelligence</em> (Bantam Books) was on <em>The New York Times</em> bestseller list for a year-and-a-half; with more than 5,000,000 copies in print worldwide in 40 languages, and has been a best seller in many countries.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The Harvard Business Review called emotional intelligence— which discounts IQ as the sole measure of one’s intelligence — “a revolutionary, paradigm-shattering idea” and chose his article “What Makes a Leader” as one of ten “must-read”<a href="" name="_GoBack"></a> articles from its pages. <em>Emotional Intelligence</em> was named one of the 25 “Most Influential Business Management Books” by <em>TIME Magazine.</em></span><br />
<span class="Apple-style-span" style="font-size: xx-small;"><span class="Apple-style-span" style="background-color: white; font-family: Arial, Verdana, Helvetica, sans-serif; line-height: 18px;"><em>Source: </em></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">http://danielgoleman.info/biography/</span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><span class="Apple-style-span" style="background-color: white; line-height: 18px;"><em><iframe align="left" frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm.amazon.com/e/cm?t=prw-20&o=1&p=8&l=bpl&asins=1408806169&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr" style="align: left; height: 245px; padding-right: 10px; padding-top: 5px; width: 131px;"></iframe></em></span></span><span class="Apple-style-span" style="background-color: white; color: #666666; font-family: Arial, Verdana, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"><i><br />
</i></span></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-71274539907438179762011-08-21T14:05:00.000-07:002011-08-21T14:05:09.574-07:00Your Art Here - H&M USA 2011 [case-study]<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="background-color: white; font-family: arial, sans-serif; font-size: 13px; line-height: 18px;">A Creative PR idea that won popularity and hearts! :)<br />
</span><span class="Apple-style-span" style="background-color: white; font-family: arial, sans-serif; font-size: 13px; line-height: 18px;">About NYC and Fashion...<br />
<br />
</span><br />
<span class="Apple-style-span" style="background-color: white; font-family: arial, sans-serif; font-size: 13px; line-height: 18px;">Check out behind-the-scenes footage from the 2011 Your Art Here photo shoot! The film highlights the experiences of the winning T-shirt design artists who were flown to New York City, styled in their tees and captured on film for the world to see! See what the artists have to say about their journey and experience their adventures first hand!<br />
<br />
Your Art Here 2011 T-shirts available in U.S. stores August 4th!</span><br />
<br />
</div><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: x-small;"><span class="Apple-style-span" style="line-height: 18px;"><br />
</span></span><br />
<iframe allowfullscreen="" frameborder="0" height="345" src="http://www.youtube.com/embed/rlwpXBTc-6w" width="560"></iframe></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-40038788548928533912011-08-06T14:15:00.000-07:002011-08-06T14:15:39.571-07:00Kelly Brook and Carlsberg 3D Cinema Experience [VIDEO]<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 13px; line-height: 18px;">Kelly Brook brings 3D to life by surprising a London cinema audience during the adverts.</span><br />
<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 13px; line-height: 18px;"><br />
</span></span><br />
<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 13px; line-height: 18px;">PR Experience and a really creative story to remember! :) watch below! </span></span></div><br />
<iframe allowfullscreen="" frameborder="0" height="349" src="http://www.youtube.com/embed/HCs_VvoIbA0" width="550"></iframe></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-71630216543576751752011-07-17T12:52:00.000-07:002011-07-17T13:04:53.883-07:00PR & Advertising = Image-making<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">One very creative country overview and some strange facts about England...</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Imagemaking, Public Relations and advertising obviously can work together.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Watch how in the video below!</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 24px;"></span></span><br />
<br />
<iframe frameborder="0" height="220" src="http://player.vimeo.com/video/5596159?title=0&byline=0&portrait=0" width="400"></iframe><br />
<br />
<br />
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;"><span class="Apple-style-span" style="line-height: 24px;">Production Company : Spy films</span><span class="Apple-style-span" style="line-height: 24px;"> </span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;"><span class="Apple-style-span" style="line-height: 24px;">Director : Trevor Cornish</span><span class="Apple-style-span" style="line-height: 24px;"> </span><span class="Apple-style-span" style="line-height: 24px;"><br style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" /></span><span class="Apple-style-span" style="line-height: 24px;">Agency : FRED & FARID, PARIS</span><span class="Apple-style-span" style="line-height: 24px;"> </span><span class="Apple-style-span" style="line-height: 24px;"><br style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" /></span><span class="Apple-style-span" style="line-height: 24px;">Creative Directors : Fred & Farid</span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;"><span class="Apple-style-span" style="line-height: 24px;"> </span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small; line-height: 24px;">Copywriters: Fred & Farid, Laurent Leccia, Thomas Raillard AD: Laurent Leccia, Thomas Raillard</span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-83873249348636333452011-07-03T02:28:00.000-07:002011-07-03T02:28:50.717-07:00Emotional Equations in Business Psychology [VIDEO]<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-M6xzdGrnxmM/ThA1xDS3t5I/AAAAAAAAAFM/aV4fmQZeB7o/s1600/business+psychology.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-M6xzdGrnxmM/ThA1xDS3t5I/AAAAAAAAAFM/aV4fmQZeB7o/s1600/business+psychology.jpg" /></a></div><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 13px; line-height: 18px;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 13px; line-height: 18px;">Drawing on the theories of Abraham Maslow and Viktor Frankl, Stanford alumnus Chip Conley shares about his search for meaning in business and in life. Conley then discusses a set of "emotional equations" that may point toward happiness. Conley graduated with an AB in economics and an MBA from Stanford.</span><br />
<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 13px; line-height: 18px;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 13px; line-height: 18px;">Watch Video below!</span></div><br />
<iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/GdEvRiOANsg" width="550"></iframe><br />
<br />
<span class="Apple-style-span" style="font-size: xx-small;">Photo from: http://www.newport.ac.uk/healthsocialsciences/profile/PublishingImages/business%20psychology.jpg</span></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-23709823321523872402011-06-29T12:50:00.000-07:002011-06-29T12:50:14.042-07:00The Future of Online Media: THE MASTERCLASS<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-KdimCDP1rHg/TguA3SXG_4I/AAAAAAAAAFI/8czuf6jkxlQ/s1600/online+media+advertising.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="203" src="http://2.bp.blogspot.com/-KdimCDP1rHg/TguA3SXG_4I/AAAAAAAAAFI/8czuf6jkxlQ/s320/online+media+advertising.jpg" width="320" /></a></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Keys to successful online campaigns:</b></span><br />
<br />
<ul style="text-align: left;"><li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Focus on memorable and compelling messages</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Select the right communication channels to reach your target audience</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Start campaigns with the consumer and develop the right product/message/idea</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Mirror the digital network - select the right media</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Follow the process: Collect, Store and Access</span></li>
</ul><br />
<br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><i><b>Consider the following factors:</b></i></span><br />
<br />
<ul style="text-align: left;"><li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Data available (accurate, fresh, relevant)</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Objectives, persuasion or awareness</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Types of goods or services being sold</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Where audience is found in purchase funnel</span></li>
</ul><br />
<br />
<br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Source: http://live.nma.co.uk/downloads/tmc-the-future-of-online-display-advertising/MIRROR.pdf</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Photo: http://3.bp.blogspot.com/_qdnpLtp6suU/TGtdXebEPZI/AAAAAAAAAFg/BMm2j0VagcY/s1600/online+media+advertising.jpg</span><br />
</div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-6519709349799243702011-06-29T12:19:00.000-07:002011-06-29T12:19:45.602-07:00Google+ and what it's about?<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 13px; line-height: 18px;">...To make sharing on the web more like sharing in real life.</span><br />
<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 13px; line-height: 18px;">... the first five features of Google+ at plus.google.com.</span><br />
<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 13px; line-height: 18px;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 13px; line-height: 18px;">A new social network - what do you think about that?</span><br />
<br />
<div dir="ltr" style="text-align: left;" trbidi="on"><iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/xwnJ5Bl4kLI" width="550"></iframe><br />
<br />
<br />
<div dir="ltr" style="text-align: left;" trbidi="on">And really do we need all those plans and schedules?<br />
Free time is what nobody wants to plan...</div></div></div><br />
<iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/Tku1vJeuzH4" width="550"></iframe></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-77217735006639371272011-06-19T11:58:00.000-07:002011-06-19T11:58:20.637-07:00Digital Life: Today and Tomorrow [VIDEO]<div dir="ltr" style="text-align: left;" trbidi="on"><iframe frameborder="0" height="225" src="http://player.vimeo.com/video/23903009?title=0&byline=0&portrait=0" width="400"></iframe><br />
<br />
<br />
<span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Facts and Conclusions: </span></span><br />
<span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></span><br />
<br />
<ul style="text-align: left;"><li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">It takes 100 years to have 1 billion fixed lines & only 20 years to reach 5 billion mobile subscriptions </span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">More consumers will access the Internet by mobile devices than by desktop or laptop by 2014</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">2015 forecast of annual global mobile data traffic (75 exabytes) is equal to 19.000 million DVDs </span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Mobile-only Internet population will grow 56-fold up to 788 million by the end of 2015</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">In 2015 mobile devices will exceed the home PC base installed</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">500 million mobile using mobile health Apps in 2015 </span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">In 2015 revenue mobile Apps will be an amount near to 40.000 million dollar</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">M2M revenues will grow more than 3,5-fold from 2010 to 2015</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">The TV experience will be more personal and social but less familiar </span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Traffic generated by 20 homes will be greater than the total traffic of Internet in 1995</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">New services in the cloud: “ Your Desktop Wherever You Want”</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Social Networks revenues will grow more than 4-fold from 2010 to 2015</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">By 2015, it is expected that 500 million people worldwide use their mobiles as metro and bus tickets </span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">MMO (Massive Multiplayer Online) is expected to reach 20.000 million dollar by 2015</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">It is expected that in 2015 it will exist 2,5 Internet connected devices per inhabitants worldwide</span></li>
</ul><br />
<span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 18px;">source: </span>http://digitallife.neolabels.com/<span class="Apple-style-span" style="line-height: 18px;"> </span></span></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-20206027353327749662011-06-02T05:35:00.000-07:002011-06-02T05:35:20.735-07:00World Report 2011: PR Consultancy with Double Digit Growth<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="line-height: 18px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><b><span class="Apple-style-span" style="color: #3d85c6; font-family: Arial, Helvetica, sans-serif;">International PR sector in good health with double digit growth in 2010</span></b></span></div><div class="MsoNormal" style="margin-bottom: 0.0001pt; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><br />
</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">BARCELONA, 26 MAY 2011 – The international public relations (PR) consultancy sector grew bigger and stronger in 2010 and is expected to grow again in 2011, according to the latest World Report from the <a href="http://www.iccopr.com/" style="color: black; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;">International Communications Consultancy Organisation</a> (ICCO). Digital and social media services are playing an increasingly important role as PR gains share against other marketing disciplines, though staffing remains a challenge.</span></div><div class="MsoNormal" style="margin-bottom: 3pt; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><b style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Revenues and profitability<o:p style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></o:p></span></b></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span style="color: black; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The consultancy industry saw moderate or double-digit growth in 2010 in a majority of the 24 countries surveyed.</span></span></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The world’s two largest markets for public relations – the US and the UK – both rebounded from a five percent decline in fee income in 2009 to record a double-digit recovery in 2010. US consultancies posted an average 11% increase in overall fee revenue, while the UK saw a 13% increase. Both also saw improvements to profitability, the UK by an average of 30%.</span></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Western European countries saw more modest growth or nearly unchanged conditions (from -1% to +3.5%), though the Nordics and Central and Eastern European countries fared better, with average growth ranging from 5% to 12% for the year. Belgium outperformed its neighbours with 10% growth, mostly driven by work for and around the European Parliament and Commission. Croatia and Ireland were the big exceptions, with fees shrinking by close to 15% each on the back of public and private spending cuts in 2010.</span></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Brazil and Russia pushed ahead with 23% and 17% increases in revenues respectively, supported by strong economic expansion in their countries. Australia grew by approximately 10%, fuelled by the increasing internationalisation of public relations activities.</span></div><div class="MsoNormal" style="margin-bottom: 3pt; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><b style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Service demand<o:p style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></o:p></span></b></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In 2010, consumer marketing communications accounted for one-third of PR consultancy revenues in the UK. They also contributed to growth in the US, where healthcare, corporate and crisis communications were the other main sources of revenue. The same four service areas drove growth throughout Europe, aided by work in public affairs and media relations.</span></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In other regions, Brazil saw rising demand for social media services and international communications, and Indian consultancies benefitted from high demand for financial communications, consumer marketing and technology.</span></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">For 2011, digital and social media services, corporate communications, crisis management and public affairs are reported by a majority to be expanding, while revenues from event management services are in decline.</span></div><div class="MsoNormal" style="margin-bottom: 3pt; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><b style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Growth industries<o:p style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></o:p></span></b></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The energy sector represents an important source of growth for PR consultancy in 17 surveyed countries, and healthcare in 11. The financial industry is listed as a growing source of business in nine countries (including the US and UK), though Italy, Portugal and Turkey view this as one of the industries with the worst prospects for the year.</span></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The public sector looks especially promising in eight countries but has low potential in another four, namely where recent spending cuts are still taking effect (Austria, Ireland, Italy and the UK).</span></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">As for the least promising industries overall, retail tops the list, followed by automotive and real estate.</span></div><div class="MsoNormal" style="margin-bottom: 3pt; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><b style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Digital and social media<o:p style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></o:p></span></b></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Demand for digital services rose internationally in 2010. As a percentage of overall fee income for PR consultancies, these services remained relatively small (ranging from 5 to 20%) but show an increase over 2009. Surveyed countries overwhelmingly expect demand for digital services to increase again over the course of 2011.</span></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">More and more, marketers are requesting digital services that include social media expertise, and a large majority of PR consultancies have already integrated these services into their offering.</span></div><div class="MsoNormal" style="margin-bottom: 3pt; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><b style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Outlook for 2011<o:p style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></o:p></span></b></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">All countries surveyed in the World Report expect conditions to be as good or better in 2011 than in 2010. 20 out of 24 predict outright growth this year of up to 20%, while the remaining four predict that fee revenues will remain the same or increase slightly.</span></div><div class="MsoNormal" style="margin-bottom: 3pt; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><b style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Challenges ahead<o:p style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></o:p></span></b></div><div class="MsoNormal" style="margin-bottom: 3pt; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The top five challenges ahead for public relations consultancies, according to surveyed countries, are:</span></div><ol style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Staffing</span></li>
<li style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Client budgets</span></li>
<li style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Profitability</span></li>
<li style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Pricing </span></li>
<li style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Competition<b style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><br style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" /></b></span></li>
</ol><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The issue of attracting talent (and then retaining it) will be one of the biggest concerns for PR consultancies this year since growing the business depends upon achieving the right mix of skills and experience and having the ability to form lasting relationships with clients.</span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Commenting on the report’s findings, ICCO President, Richard Houghton said; “Clearly 2008 and 2009 were very tough for the consultancy sector internationally, but this report gives solid reasons to take a positive outlook for 2011 and beyond. The growing demand for digital and social media services, combined with lean consultancies as a result of the downturn, means we are well placed to benefit from what economic growth there is and the associated demand for communications services and support.”</span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><b style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Methodology<o:p style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></o:p></span></b></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The ICCO World Report 2011 includes data from national PR trade associations in 24 countries spanning Europe, North and South America and Asia-Pacific. Data was collected during April and May 2011 through a written questionnaire.</span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Complete information and commentary can be found on: <a href="http://insights.iccopr.com/" style="color: black; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;">http://insights.iccopr.com</a>. Past reports can be downloaded from the ICCO website: <a href="http://www.iccopr.com/knowledge-base/Worldreports.aspx" style="color: black; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;">http://www.iccopr.com/knowledge-base/Worldreports.aspx</a>.</span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><i>Info Source:</i> </span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">International Communications Consultancy Organization (ICCO) </span>http://www.iccopr.com/common/popup.aspx?newsId=NjE%3d-rtxD78kikIM%3d</span></div></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-69813150582854689112011-05-14T13:30:00.000-07:002011-05-14T13:30:33.246-07:00SPREAD THE TED [case study]<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Creativity is in the strategic approach. But not only. </span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Creativity is in the people involved. </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Communication channels have become standardized - social media, tv/radio/cinema commercials, events ...you know them all.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">What about a new channel of communication? Great. </span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">How does this work or how to create the word of mouth effect offline?</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Watch the video!</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"><b>"We called the city´s most ramarkable speakers: TAXI DRIVERS. What for? </b></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"><b>To make TEDx ideas get to ordinary people."</b></span></div><br />
<iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/QzmlUNTblvo" width="500"></iframe></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-63920065442803779182011-04-26T12:24:00.000-07:002011-04-26T12:24:40.202-07:00What's so funny about the Web?<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-9jKWklb0_Sg/TbcbaItljBI/AAAAAAAAAFE/1IXFnYBZ8Zs/s1600/67562788_2-10000-Funny-Jokes-Website-Mumbai.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="133" src="http://4.bp.blogspot.com/-9jKWklb0_Sg/TbcbaItljBI/AAAAAAAAAFE/1IXFnYBZ8Zs/s200/67562788_2-10000-Funny-Jokes-Website-Mumbai.jpg" width="200" /></span></a></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Performer and web toymaker Ze Frank delivers a hilarious nerdcore standup routine, then tells us what hes seriously passionate about: helping people create and interact using simple, addictive web tools.</span></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Watch creative video presentation and great sense of humor below!</span><br />
<iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/FMkJVXi7Rp8" title="YouTube video player" width="480"></iframe><br />
<br />
<span class="Apple-style-span" style="font-size: xx-small;">Photo from: http://www.shishirk.com/wp-content/uploads/2010/11/67562788_2-10000-Funny-Jokes-Website-Mumbai.jpg </span></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-55458459250334797642011-04-24T13:19:00.000-07:002011-04-24T13:19:25.569-07:00Second Life Founder, Philip Rosedale [VIDEO INTERVIEW]<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Kevin Rose interviews Second Life Founder, Philip Rosedale.</b></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Great insights on business development and tips for success!</b></span></div><br />
<iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/jg43s9yPsaI" title="YouTube video player" width="550"></iframe><br />
<a href="http://www.amazon.com/Second-Life-Official-Michael-Rymaszewski/dp/047009608X?ie=UTF8&tag=prw-20&link_code=bil&camp=213689&creative=392969" imageanchor="1" target="_blank"><iframe align="left" frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm.amazon.com/e/cm?t=prw-20&o=1&p=8&l=bpl&asins=B000V76TX4&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr" style="align: left; height: 245px; padding-right: 10px; padding-top: 5px; width: 131px;"></iframe></a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=prw-20&l=bil&camp=213689&creative=392969&o=1&a=047009608X" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /><br />
<iframe align="left" frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm.amazon.com/e/cm?t=prw-20&o=1&p=8&l=bpl&asins=047009608X&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr" style="align: left; height: 245px; padding-right: 10px; padding-top: 5px; width: 131px;"></iframe></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-56843349497600559832011-04-24T12:49:00.000-07:002011-04-24T12:49:19.814-07:00Ben Horowitz Co-Founder Andreessen Horowitz [PRESENTATION]<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-Xsmryq_PLPw/TbR9opHm_zI/AAAAAAAAAFA/mftpqbjs7gA/s1600/EntrepreneurBlogs1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="211" src="http://3.bp.blogspot.com/-Xsmryq_PLPw/TbR9opHm_zI/AAAAAAAAAFA/mftpqbjs7gA/s320/EntrepreneurBlogs1.jpg" width="320" /></a></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"><b>Learn how business works directly from groundbreaking entrepreneurs and business leaders.</b> </span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">This episode features Ben Horowitz, co-founder of Andreessen Horowitz, a $300 million venture fund aimed at investing in new entrepreneurs, products, and companies in the technology industry. </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small; line-height: 18px;"><i>Presented by UC Berkeleys College of Engineering's Center for Entrepreneurship.</i></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Video is almost 48 min long but it is a motivational presentation on what leads to success and how everyone should aim big in order to change the world for the better.</span></div></div><br />
<iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/G-LBSqm3xh4" title="YouTube video player" width="480"></iframe><br />
<br />
<span class="Apple-style-span" style="font-size: xx-small;"><span class="Apple-style-span" style="font-family: inherit;">Photo from: http://www.johnpaulaguiar.com/wp-content/uploads/2010/12/EntrepreneurBlogs1.jpg </span></span></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-76885450489910233432011-04-24T09:40:00.000-07:002011-04-24T09:40:39.394-07:00What Are the Trends in Social Media 2011-2012? [VIDEO]<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><iframe frameborder="0" height="225" src="http://player.vimeo.com/video/18585802?title=0&byline=0&portrait=0" width="400"></iframe></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Brian Solis shares his opinion on trends in social media 2011. </span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Video interview presents some quite insightful ideas on the future development of the New Web, consumer involvement and prospective marketing efforts that might occur as a result of the changing digital community</span></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-32913106060455935172011-04-20T13:44:00.000-07:002011-04-20T13:44:52.138-07:00SOCIAL MEDIA CONFERENCE SPECIAL - SOCIAL ANALYTICS<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 14px;"></span></span><br />
<div class="MsoNormal"><br />
<a href="http://4.bp.blogspot.com/-LWdrywIieOI/Ta9Eps3p5jI/AAAAAAAAAE8/iWuD0_kvneo/s1600/iStock_000013571623XSmall.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="http://4.bp.blogspot.com/-LWdrywIieOI/Ta9Eps3p5jI/AAAAAAAAAE8/iWuD0_kvneo/s200/iStock_000013571623XSmall.jpg" width="200" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">CIPRTV will this month form part of the CIPR Social Media Conference and so is broadcasting live at 3.50pm, Monday 11 April with a programme dedicated to social analytics -- possibly one of the most revolutionary aspects of every PR professional's role in recent years.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">Philip Sheldrake and Russell Goldsmith will be interviewing Emily Dent, Director of NMIncite, a social media intelligence agency, and Connie Bensen, Community Manager and Strategist, Alterian, who provide an integrated marketing platform for their clients that includes social media monitoring amongst other tools.</div></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<a href="http://1.bp.blogspot.com/-4GgFpvg_qMw/Ta9EklGpYMI/AAAAAAAAAE4/itHD4twsu_w/s1600/sentiment_analysis_social_media.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="64" src="http://1.bp.blogspot.com/-4GgFpvg_qMw/Ta9EklGpYMI/AAAAAAAAAE4/itHD4twsu_w/s200/sentiment_analysis_social_media.png" width="200" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Video is Great! </span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Watch below.</span></div></div><br />
<iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/Kzuie2JPokI" title="YouTube video player" width="550"></iframe><br />
<span class="Apple-style-span" style="font-size: x-small;"><br />
</span><br />
<span class="Apple-style-span" style="font-size: x-small;">Photos from: </span><br />
<span class="Apple-style-span" style="font-size: x-small;">http://socialmouths.com/blog/wp-content/uploads/2010/03/sentiment_analysis_social_media.png</span><br />
<span class="Apple-style-span" style="font-size: x-small;">http://iianalytics.com/wp-content/uploads/2010/06/iStock_000013571623XSmall.jpg</span></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-11590066856922131852011-04-12T14:16:00.000-07:002011-04-12T14:17:20.457-07:00What Topics Go Viral Online?<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Smartwater presents Jennnifer Aniston in her first ever viral video.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Video tells the truth. Really, what goes viral on the internet? </span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">It is what it is... it is all in the video below. :)</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Creative commercial, tells a good story.</span><br />
<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: x-small;"><span class="Apple-style-span" style="line-height: 18px;"><br />
</span></span></div><iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/Rc47LcvIxyI" title="YouTube video player" width="550"></iframe></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-25930878390746796592011-03-29T12:19:00.000-07:002011-03-29T12:19:30.998-07:00Super Slo-mo Surfer! - South Pacific - BBC Two<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 13px; line-height: 18px;">HD super slow motion video of big wave surfer Dylan Longbottom in a 12 foot monster barrel - the first shots of their kind ever recorded.</span><br />
<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 13px; line-height: 18px;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 13px; line-height: 18px;">Super creative video presentation!</span></div><br />
<iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/7BOhDaJH0m4" title="YouTube video player" width="550"></iframe></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-45503211107732165542011-03-28T13:49:00.000-07:002011-03-28T13:52:43.644-07:00The Crucial Skill for Tomorrow's Leaders<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-O3RZyf39o5c/TZDycaUf7NI/AAAAAAAAAE0/DsE-KxP3MzY/s1600/336-leadership-qualities1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="132" src="http://3.bp.blogspot.com/-O3RZyf39o5c/TZDycaUf7NI/AAAAAAAAAE0/DsE-KxP3MzY/s200/336-leadership-qualities1.jpg" width="200" /></a></div><br />
</div><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 13px; line-height: 18px;">Management thought leaders share their ideas on what future leaders can't live without. Business leaders advise on the key skills needed for success. </span><br />
<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 13px; line-height: 18px;">Learn and Lead! </span><br />
<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 13px; line-height: 18px;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 13px; line-height: 18px;">Watch and Learn! :)</span><br />
<iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/kb2PI0LaxGE" title="YouTube video player" width="550"></iframe><br />
<br />
<span class="Apple-style-span" style="font-size: x-small;">Photo from: http://idg.bg/startup/startup/2010/11/25/336-leadership-qualities1.jpg</span></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-65973749781217565492011-03-27T13:46:00.000-07:002011-03-27T13:46:54.251-07:00The CEO of Technorati Media on Blogging and Trends<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Brian Solis talks with Richard Jalichandra, the CEO of Technorati Media.</span></span><br />
<span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></span><br />
<span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Great interview on blogging, trends and what's next in the digital? Check it out!</span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: x-small;"> </span></span></div><br />
<iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/S7mtq8IZlZg" title="YouTube video player" width="550"></iframe></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-90386579010460410922011-03-25T14:41:00.000-07:002011-03-25T14:42:05.802-07:00A Brief Cartoon History of Social Networking 1930-2011<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Check this creative presentation, tells the story of social media development through the years :)</span><br />
<br />
<div id="__ss_7352134" style="width: 425px;"><object height="355" id="__sse7352134" width="425"> <param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=abriefcartoonhistoryofsocialnetworking1930-2011-110322183750-phpapp01&stripped_title=a-brief-cartoon-history-of-social-networking-19302011&userName=peoplebrowsr" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse7352134" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=abriefcartoonhistoryofsocialnetworking1930-2011-110322183750-phpapp01&stripped_title=a-brief-cartoon-history-of-social-networking-19302011&userName=peoplebrowsr" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed> </object> <br />
<div style="padding: 5px 0 12px;">View more presentations from <a href="http://www.slideshare.net/peoplebrowsr">PeopleBrowsr</a> </div></div></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-78809214161736904702011-03-21T14:12:00.000-07:002011-03-21T14:16:25.866-07:00Creativity is simple. Give it a chance.<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: #303030; font-family: Arial, Helvetica, sans-serif; line-height: 18px;">"You Owe It To Your Great Killed Ideas. They Are Doable."</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="color: #303030; font-family: Arial, Helvetica, sans-serif; line-height: 18px;"><br />
</span></div><a href="http://1.bp.blogspot.com/-lUOIyfyE4LM/TYe-A-m80PI/AAAAAAAAAEs/KwfG7CLMLhs/s1600/leap-studios-chance.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-lUOIyfyE4LM/TYe-A-m80PI/AAAAAAAAAEs/KwfG7CLMLhs/s640/leap-studios-chance.jpg" width="439" /></a><br />
<div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-size: x-small;">Source: http://adsoftheworld.com/media/print/leap_studios_chance?size=_origina</span>l</div></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-25900969778556321372011-03-05T11:14:00.000-08:002011-03-05T11:14:33.346-08:00INFINITY the Biggest Innovative Ad Film!<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Creative ideas come true!</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">An EPIC journey through people's ideas coming to life. It's INFINITY from Batelco that took over 1 year in the making - INFINITY the biggest innovative ad Film.</span></span></div><br />
<iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/hyD7HJQ7m3c" title="YouTube video player" width="550"></iframe></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0tag:blogger.com,1999:blog-3179378028268618600.post-67388112316985842592011-03-03T11:07:00.000-08:002011-03-03T11:07:44.972-08:00Tips on Crisis Communication by Neil Chapman<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://lh6.googleusercontent.com/-0izEU6OytXc/TW_jz0ifKDI/AAAAAAAAAEo/9e4a2-mDb_0/s1600/crisis_communication1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="121" src="https://lh6.googleusercontent.com/-0izEU6OytXc/TW_jz0ifKDI/AAAAAAAAAEo/9e4a2-mDb_0/s320/crisis_communication1.jpg" width="320" /></a></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">On 2 March at 5pm, CIPR TV talks to Neil Chapman (@najchapman) founder of crisis communications firm Alpha Voice Communications.<br />
<br />
Neil recently left BP after 14 years where his most recent role was in the unified command centre in the US, set up to respond to the Deepwater Horizon explosion and oil spill in the Gulf of Mexico.<br />
<br />
Neil shares his insight on the communication response to Deepwater Horizon and the role of traditional and social media in a crisis communication effort.<br />
<br />
Neil has more than 25 years' managing public affairs issues and crises that have grabbed the headlines in different parts of the world, helping scores of executives to help them communicate more effectively in support of their businesses.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">About crisis communication! Watch below! </span></div><iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/gP-MRN-Do-k" title="YouTube video player" width="550"></iframe><br />
<br />
<span class="Apple-style-span" style="font-size: xx-small;">Photo from: http://aboutourism.files.wordpress.com/2010/06/crisis_communication1.jpg</span></div>PRWeekendhttp://www.blogger.com/profile/08314680000456285259noreply@blogger.com0