PRWeekend

Daniel Goleman on compassion

2011-09-12T13:33:00.000-07:00

Video on positive thinking and psychology in life... how we can be better people and help each other more.

About Daniel Goleman

Daniel Goleman is an internationally known psychologist who lectures frequently to professional groups, business audiences, and on college campuses. Working as a science journalist, Goleman reported on the brain and behavioral sciences for The New York Timesfor many years. His 1995 book, Emotional Intelligence (Bantam Books) was on The New York Times bestseller list for a year-and-a-half; with more than 5,000,000 copies in print worldwide in 40 languages, and has been a best seller in many countries.
The Harvard Business Review called emotional intelligence— which discounts IQ as the sole measure of one’s intelligence — “a revolutionary, paradigm-shattering idea” and chose his article “What Makes a Leader” as one of ten “must-read” articles from its pages. Emotional Intelligence was named one of the 25 “Most Influential Business Management Books” by TIME Magazine.
Source: http://danielgoleman.info/biography/

Your Art Here - H&M USA 2011 [case-study]

2011-08-21T14:05:00.000-07:00

A Creative PR idea that won popularity and hearts! :)
About NYC and Fashion...

Check out behind-the-scenes footage from the 2011 Your Art Here photo shoot! The film highlights the experiences of the winning T-shirt design artists who were flown to New York City, styled in their tees and captured on film for the world to see! See what the artists have to say about their journey and experience their adventures first hand!

Your Art Here 2011 T-shirts available in U.S. stores August 4th!

Kelly Brook and Carlsberg 3D Cinema Experience [VIDEO]

2011-08-06T14:15:00.000-07:00

Kelly Brook brings 3D to life by surprising a London cinema audience during the adverts.

PR Experience and a really creative story to remember! :) watch below!

PR & Advertising = Image-making

2011-07-17T12:52:00.000-07:00

One very creative country overview and some strange facts about England...
Imagemaking, Public Relations and advertising obviously can work together.
Watch how in the video below!

Production Company : Spy films

Director : Trevor Cornish
Agency : FRED & FARID, PARIS
Creative Directors : Fred & Farid

Copywriters: Fred & Farid, Laurent Leccia, Thomas Raillard AD: Laurent Leccia, Thomas Raillard

Emotional Equations in Business Psychology [VIDEO]

2011-07-03T02:28:00.000-07:00

Drawing on the theories of Abraham Maslow and Viktor Frankl, Stanford alumnus Chip Conley shares about his search for meaning in business and in life. Conley then discusses a set of "emotional equations" that may point toward happiness. Conley graduated with an AB in economics and an MBA from Stanford.

Watch Video below!

Photo from: http://www.newport.ac.uk/healthsocialsciences/profile/PublishingImages/business%20psychology.jpg

The Future of Online Media: THE MASTERCLASS

2011-06-29T12:50:00.000-07:00

Keys to successful online campaigns:

Focus on memorable and compelling messages
Select the right communication channels to reach your target audience
Start campaigns with the consumer and develop the right product/message/idea
Mirror the digital network - select the right media
Follow the process: Collect, Store and Access

Consider the following factors:

Data available (accurate, fresh, relevant)
Objectives, persuasion or awareness
Types of goods or services being sold
Where audience is found in purchase funnel

Source: http://live.nma.co.uk/downloads/tmc-the-future-of-online-display-advertising/MIRROR.pdf
Photo: http://3.bp.blogspot.com/_qdnpLtp6suU/TGtdXebEPZI/AAAAAAAAAFg/BMm2j0VagcY/s1600/online+media+advertising.jpg

Google+ and what it's about?

2011-06-29T12:19:00.000-07:00

...To make sharing on the web more like sharing in real life.
... the first five features of Google+ at plus.google.com.

A new social network - what do you think about that?

And really do we need all those plans and schedules?
Free time is what nobody wants to plan...

Digital Life: Today and Tomorrow [VIDEO]

2011-06-19T11:58:00.000-07:00

Facts and Conclusions:

It takes 100 years to have 1 billion fixed lines & only 20 years to reach 5 billion mobile subscriptions
More consumers will access the Internet by mobile devices than by desktop or laptop by 2014
2015 forecast of annual global mobile data traffic (75 exabytes) is equal to 19.000 million DVDs
Mobile-only Internet population will grow 56-fold up to 788 million by the end of 2015
In 2015 mobile devices will exceed the home PC base installed
500 million mobile using mobile health Apps in 2015
In 2015 revenue mobile Apps will be an amount near to 40.000 million dollar
M2M revenues will grow more than 3,5-fold from 2010 to 2015
The TV experience will be more personal and social but less familiar
Traffic generated by 20 homes will be greater than the total traffic of Internet in 1995
New services in the cloud: “ Your Desktop Wherever You Want”
Social Networks revenues will grow more than 4-fold from 2010 to 2015
By 2015, it is expected that 500 million people worldwide use their mobiles as metro and bus tickets
MMO (Massive Multiplayer Online) is expected to reach 20.000 million dollar by 2015
It is expected that in 2015 it will exist 2,5 Internet connected devices per inhabitants worldwide

source: http://digitallife.neolabels.com/

World Report 2011: PR Consultancy with Double Digit Growth

2011-06-02T05:35:00.000-07:00

International PR sector in good health with double digit growth in 2010

BARCELONA, 26 MAY 2011 – The international public relations (PR) consultancy sector grew bigger and stronger in 2010 and is expected to grow again in 2011, according to the latest World Report from the International Communications Consultancy Organisation (ICCO). Digital and social media services are playing an increasingly important role as PR gains share against other marketing disciplines, though staffing remains a challenge.

Revenues and profitability

The consultancy industry saw moderate or double-digit growth in 2010 in a majority of the 24 countries surveyed.

The world’s two largest markets for public relations – the US and the UK – both rebounded from a five percent decline in fee income in 2009 to record a double-digit recovery in 2010. US consultancies posted an average 11% increase in overall fee revenue, while the UK saw a 13% increase. Both also saw improvements to profitability, the UK by an average of 30%.

Western European countries saw more modest growth or nearly unchanged conditions (from -1% to +3.5%), though the Nordics and Central and Eastern European countries fared better, with average growth ranging from 5% to 12% for the year. Belgium outperformed its neighbours with 10% growth, mostly driven by work for and around the European Parliament and Commission. Croatia and Ireland were the big exceptions, with fees shrinking by close to 15% each on the back of public and private spending cuts in 2010.

Brazil and Russia pushed ahead with 23% and 17% increases in revenues respectively, supported by strong economic expansion in their countries. Australia grew by approximately 10%, fuelled by the increasing internationalisation of public relations activities.

Service demand

In 2010, consumer marketing communications accounted for one-third of PR consultancy revenues in the UK. They also contributed to growth in the US, where healthcare, corporate and crisis communications were the other main sources of revenue. The same four service areas drove growth throughout Europe, aided by work in public affairs and media relations.

In other regions, Brazil saw rising demand for social media services and international communications, and Indian consultancies benefitted from high demand for financial communications, consumer marketing and technology.

For 2011, digital and social media services, corporate communications, crisis management and public affairs are reported by a majority to be expanding, while revenues from event management services are in decline.

Growth industries

The energy sector represents an important source of growth for PR consultancy in 17 surveyed countries, and healthcare in 11. The financial industry is listed as a growing source of business in nine countries (including the US and UK), though Italy, Portugal and Turkey view this as one of the industries with the worst prospects for the year.

The public sector looks especially promising in eight countries but has low potential in another four, namely where recent spending cuts are still taking effect (Austria, Ireland, Italy and the UK).

As for the least promising industries overall, retail tops the list, followed by automotive and real estate.

Digital and social media

Demand for digital services rose internationally in 2010. As a percentage of overall fee income for PR consultancies, these services remained relatively small (ranging from 5 to 20%) but show an increase over 2009. Surveyed countries overwhelmingly expect demand for digital services to increase again over the course of 2011.

More and more, marketers are requesting digital services that include social media expertise, and a large majority of PR consultancies have already integrated these services into their offering.

Outlook for 2011

All countries surveyed in the World Report expect conditions to be as good or better in 2011 than in 2010. 20 out of 24 predict outright growth this year of up to 20%, while the remaining four predict that fee revenues will remain the same or increase slightly.

Challenges ahead

The top five challenges ahead for public relations consultancies, according to surveyed countries, are:

Staffing
Client budgets
Profitability
Pricing
Competition

The issue of attracting talent (and then retaining it) will be one of the biggest concerns for PR consultancies this year since growing the business depends upon achieving the right mix of skills and experience and having the ability to form lasting relationships with clients.

Commenting on the report’s findings, ICCO President, Richard Houghton said; “Clearly 2008 and 2009 were very tough for the consultancy sector internationally, but this report gives solid reasons to take a positive outlook for 2011 and beyond. The growing demand for digital and social media services, combined with lean consultancies as a result of the downturn, means we are well placed to benefit from what economic growth there is and the associated demand for communications services and support.”

Methodology

The ICCO World Report 2011 includes data from national PR trade associations in 24 countries spanning Europe, North and South America and Asia-Pacific. Data was collected during April and May 2011 through a written questionnaire.

Complete information and commentary can be found on: http://insights.iccopr.com. Past reports can be downloaded from the ICCO website: http://www.iccopr.com/knowledge-base/Worldreports.aspx.

Info Source:

International Communications Consultancy Organization (ICCO) http://www.iccopr.com/common/popup.aspx?newsId=NjE%3d-rtxD78kikIM%3d

SPREAD THE TED [case study]

2011-05-14T13:30:00.000-07:00

Creativity is in the strategic approach. But not only.
Creativity is in the people involved. Communication channels have become standardized - social media, tv/radio/cinema commercials, events ...you know them all.

What about a new channel of communication? Great.
How does this work or how to create the word of mouth effect offline?

Watch the video!
"We called the city´s most ramarkable speakers: TAXI DRIVERS. What for?
To make TEDx ideas get to ordinary people."

What's so funny about the Web?

2011-04-26T12:24:00.000-07:00

Performer and web toymaker Ze Frank delivers a hilarious nerdcore standup routine, then tells us what hes seriously passionate about: helping people create and interact using simple, addictive web tools.

Watch creative video presentation and great sense of humor below!

Photo from: http://www.shishirk.com/wp-content/uploads/2010/11/67562788_2-10000-Funny-Jokes-Website-Mumbai.jpg

Second Life Founder, Philip Rosedale [VIDEO INTERVIEW]

2011-04-24T13:19:00.000-07:00

Kevin Rose interviews Second Life Founder, Philip Rosedale.

Great insights on business development and tips for success!

Ben Horowitz Co-Founder Andreessen Horowitz [PRESENTATION]

2011-04-24T12:49:00.000-07:00

Learn how business works directly from groundbreaking entrepreneurs and business leaders.

This episode features Ben Horowitz, co-founder of Andreessen Horowitz, a $300 million venture fund aimed at investing in new entrepreneurs, products, and companies in the technology industry.

Presented by UC Berkeleys College of Engineering's Center for Entrepreneurship.

Video is almost 48 min long but it is a motivational presentation on what leads to success and how everyone should aim big in order to change the world for the better.

Photo from: http://www.johnpaulaguiar.com/wp-content/uploads/2010/12/EntrepreneurBlogs1.jpg

What Are the Trends in Social Media 2011-2012? [VIDEO]

2011-04-24T09:40:00.000-07:00

Brian Solis shares his opinion on trends in social media 2011.
Video interview presents some quite insightful ideas on the future development of the New Web, consumer involvement and prospective marketing efforts that might occur as a result of the changing digital community

SOCIAL MEDIA CONFERENCE SPECIAL - SOCIAL ANALYTICS

2011-04-20T13:44:00.000-07:00

CIPRTV will this month form part of the CIPR Social Media Conference and so is broadcasting live at 3.50pm, Monday 11 April with a programme dedicated to social analytics -- possibly one of the most revolutionary aspects of every PR professional's role in recent years.

Philip Sheldrake and Russell Goldsmith will be interviewing Emily Dent, Director of NMIncite, a social media intelligence agency, and Connie Bensen, Community Manager and Strategist, Alterian, who provide an integrated marketing platform for their clients that includes social media monitoring amongst other tools.

Video is Great!
Watch below.

Photos from:
http://socialmouths.com/blog/wp-content/uploads/2010/03/sentiment_analysis_social_media.png
http://iianalytics.com/wp-content/uploads/2010/06/iStock_000013571623XSmall.jpg

What Topics Go Viral Online?

2011-04-12T14:16:00.000-07:00

Smartwater presents Jennnifer Aniston in her first ever viral video.

Video tells the truth. Really, what goes viral on the internet?

It is what it is... it is all in the video below. :)

Creative commercial, tells a good story.

Super Slo-mo Surfer! - South Pacific - BBC Two

2011-03-29T12:19:00.000-07:00

HD super slow motion video of big wave surfer Dylan Longbottom in a 12 foot monster barrel - the first shots of their kind ever recorded.

Super creative video presentation!

The Crucial Skill for Tomorrow's Leaders

2011-03-28T13:49:00.000-07:00

Management thought leaders share their ideas on what future leaders can't live without. Business leaders advise on the key skills needed for success.
Learn and Lead!

Watch and Learn! :)

Photo from: http://idg.bg/startup/startup/2010/11/25/336-leadership-qualities1.jpg

The CEO of Technorati Media on Blogging and Trends

2011-03-27T13:46:00.000-07:00

Brian Solis talks with Richard Jalichandra, the CEO of Technorati Media.

Great interview on blogging, trends and what's next in the digital? Check it out!

A Brief Cartoon History of Social Networking 1930-2011

2011-03-25T14:41:00.000-07:00

Check this creative presentation, tells the story of social media development through the years :)

View more presentations from PeopleBrowsr

Creativity is simple. Give it a chance.

2011-03-21T14:12:00.000-07:00

"You Owe It To Your Great Killed Ideas. They Are Doable."

Source: http://adsoftheworld.com/media/print/leap_studios_chance?size=_original

INFINITY the Biggest Innovative Ad Film!

2011-03-05T11:14:00.000-08:00

Creative ideas come true!

An EPIC journey through people's ideas coming to life. It's INFINITY from Batelco that took over 1 year in the making - INFINITY the biggest innovative ad Film.

Tips on Crisis Communication by Neil Chapman

2011-03-03T11:07:00.000-08:00

On 2 March at 5pm, CIPR TV talks to Neil Chapman (@najchapman) founder of crisis communications firm Alpha Voice Communications.

Neil recently left BP after 14 years where his most recent role was in the unified command centre in the US, set up to respond to the Deepwater Horizon explosion and oil spill in the Gulf of Mexico.

Neil shares his insight on the communication response to Deepwater Horizon and the role of traditional and social media in a crisis communication effort.

Neil has more than 25 years' managing public affairs issues and crises that have grabbed the headlines in different parts of the world, helping scores of executives to help them communicate more effectively in support of their businesses.

About crisis communication! Watch below!

Photo from: http://aboutourism.files.wordpress.com/2010/06/crisis_communication1.jpg

Eric Schmidt at the 2011 IAB Annual Leadership Meeting [VIDEO]

2011-03-02T13:19:00.000-08:00

Eric Schmidt Delivers the Opening Keynote at the 2011 IAB Annual Leadership Meeting.

Eric Schmidt, CEO and Chairman of the Board, Google, shares his vision for technology, mobile, advertising, the world and beyond.

Watch video below. Find out the latest trends!

What is the big society anyway... and how will it affect you?

2011-02-28T13:33:00.000-08:00

Bell Pottinger's Claire Cater and CIPR CEO Jane Wilson get to grips with the Big Society and how changes to Government policy could impact PR professionals on CIPR TV on Wednesday 2 February.

'The Big Society' is the Coalition Government's policy centre piece, claiming to be an historic transfer of power and accountability from central government to local government and communities. It impacts on the corporate, third and public sector as well as on the communities and individuals who will be affected by the radical shake-up it means in local public services.

This presents communicators in all sectors with a number of challenges, not least remaining in touch with the issues and stakeholders that inform 'The Big Society' in terms of policy development. It could also present opportunities for organisations who embrace a networked approach to delivery and to those who place a premium on local relationships and corporate social responsibility. It could present further issues in areas such as internal communications.

So now is the time to sort out the myths from the realities and explore exactly what 'The Big Society' means for the PR profession at large.

Jane Wilson is the Chief Executive Officer of the CIPR. Jane is a respected communications expert with over 15 years' experience in senior corporate communications, public relations and marketing roles in public, private and not for profit organizations.

Claire Cater runs the Brand Democracy Network across the Bell Pottinger Group and specialises in helping clients with major challenges or ambitious change programmes. She has recently developed the Big Public Forum which brings together organisations and their stakeholders to plan and co-design services and products. She has a particular expertise in social marketing/behaviour change and is currently writing The Rough Guide to Big Society.

Photo from: http://blog.evansfinch.co.uk/wp-content/uploads/2010/07/Wordle_BigSociety_grab_600x407.jpg

To improve is to change. To be perfect is to change often.

2011-02-26T12:06:00.000-08:00

If you don't like something, change it. If you can't change it, change your attitude. Nothing we can do can change the past, but everything we do changes the future.

"The strongest principle of growth lies in human choice."

George Eliot
"Energy and persistence alter all things."
Benjamin Franklin

It's a commercial of "Boxing After Dark", an HBO boxing program. True motivation and inspiration! Watch video below.

* Picture from: http://www.sanctuarymg.com/persevere/

Brian Solis Keynote - Affiliate Summit West 2011

2011-02-14T13:47:00.000-08:00

Brian Solis, author of the bestselling book, Engage, delivered the keynote address at Affiliate Summit West 2011 on Tuesday, January 11, 2011.

More about Brian Solis:

Brian Solis is the author of Engage! The complete guide for businesses to build and measure success in the social web. Brian is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.

He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is among the world's leading business and marketing online resources.

Imagine you've just accidentally hit "Reply All"

2011-02-09T13:47:00.000-08:00

This Bridgestone Super Bowl ad wants you to imagine you've just accidentally hit "Reply All" instead of "Reply" on an email. Imagine it's one of those really personal emails that you only wanted one person to read.

And now, imagine that everyone you've ever worked with is about to find out what you "really think."

In this spot, you'll see just how far one man is willing to go to right his "Reply All" wrongs. "

Creative, very creative! :)

(Watch video below)

Life In A Day [Digital PR case study]

2011-02-08T14:04:00.000-08:00

If you like the international spirit of PRWeekend, value diversity & unique cultures ... then definitely read the Digital PR case study of Life In A Day.

Life In A Day is a historic global experiment to create the world's largest user-generated feature film: a documentary, shot in a single day, by you. On July 24th, 2010, you have 24 hours to capture a glimpse of your life on camera. The most compelling and distinctive footage will be edited into an experimental documentary film, executive produced by Ridley Scott and directed by Kevin Macdonald.

Definitely check out the campaign YouTube Channel. Promo Video is below and it is truly creative!

YouTube decided to partner with Ridley Scott and Kevin Macdonald to invite this on-line community to participate in creation of a movie presenting 24 hrs of the life of our planet.

Note that they do not intend to reward the winning entries financially, but simply propose a chance to be featured as a co-director of the movie and meet the celebrity directors.

Setting this engagement with the public on very simple, non-financial conditions makes it way easier to handle. (Source link)

Johanna Blakley: Social media and the end of gender [VIDEO]

2011-02-05T13:04:00.000-08:00

Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley.

As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.

(Watch video below)

Dale Dougherty: We are makers [VIDEO]

2011-02-02T12:51:00.000-08:00

America was built by makers -- curious, enthusiastic amateur inventors whose tinkering habit sparked whole new industries. At TED@MotorCity, MAKE magazine publisher Dale Dougherty says we're all makers at heart, and shows cool new tools to tinker with, like Arduinos, affordable 3D printers, even DIY satellites.

Creative Thinking, Innovation, Inspiration ...
(Watch Video below)

Drawing upon Humor for Change - Creative Presentation [VIDEO]

2011-02-02T10:07:00.000-08:00

New Yorker cartoonist Liza Donnelly shares a portfolio of her wise and funny cartoons about modern life -- and talks about how humor can empower women to change the rules.

It is a creative presentation that will make you smile and think about our modern life and society.

(Watch video below)

The Twitter Experiment - UT Dallas [case study]

2011-02-01T12:07:00.000-08:00

Twit Works!

How Twitter became part of a class ... See in the video below. A story of a twitter experiment, a case study of the impact of social media communication.
Dr. Rankin, professor of History at UT Dallas, wanted to know how to reach more students and involve more people in class discussions both in and out of the classroom. She had heard of Twitter...

Creativity Is the Opposite of Routine

2011-01-31T12:15:00.000-08:00

Creative, creative videos and... made us smile :)

It's a shame Clickity Camera wasn't using Energizer Batteries. If he had been, he would have made it.
(via Ads of the World)

Nothing beats a good remote control workout. Of course, without Energizer Batteries, it's not quite the same. (via Ads of the World)

Trust Transformed: Results of the 2011 Edelman Trust Barometer

2011-01-31T10:01:00.000-08:00

Belvedere Hotel in Davos 2011 - Edelman Trust Barometer study

PR students can benefit a great deal from 2011 Edelman Trust Barometer study. The key findings and video summary share the knowledge and expertise of the leading independent global PR firm Edelman.

The lead of the story must be that trust is transformed. In the wake of the financial market meltdown at the end of 2008, we have gone through a series of corporate crises during 2010 -- from oil spills to product recalls affecting the leading enterprises in five sectors to the near-bankruptcy of five nations in the EU. The result is an even more profound shift in the expectation of companies to operate with increased transparency and in a manner that delivers profit while improving society, captured by my client Indra Nooyi, CEO of Pepsico, in her phrase, “Performance with Purpose.”

We also found unprecedented skepticism, a need to hear, see or watch news as many as ten times before achieving belief, plus an increased reliance on those with credentials and expertise.

Here are the key findings for your perusal:

A. State of Trust

1) Trust in Business

There are now three clear country groupings – the Trusters, the Neutrals and the Distrusters. The Trusters, notably Brazil, China, and India, withstood the financial crisis and had positive economic performance this year. There is evidence of rising trust in business over the past two years even in flat-lined economies such as France, the Netherlands and Italy. The key change in 2011 is the switch of Germany and the USA, with the former now in the Neutrals with Japan, while the USA moves to the Distrusters along with Russia and the UK. Business is as or more trusted than government in 19 of the 23 nations we surveyed this year.

2) Trust in Government

There are fewer countries in the Truster category for government, including Brazil, China, Singapore and the UAE. The largest drops in trust in government were in Germany and the USA. Note that in general, trust in business and government is now in sync, a change in the past two years. Though there are exceptions, such as Germany, where rising trust in business is observed despite less confidence in government.

3) Trust in Media

We note that trust in media continues to rise in the developing world and to slide in the developed economies. The most depressing findings for media were in the US and UK, respectively 27% and 22%, which we attribute to increased politicization, aggressive tone and scandals.

4) Trust in Non-Governmental Organizations

For the first time, trust in NGOs in key developing markets is equivalent to that of business, a remarkable rise over the past five years, which we attribute to the evolution of local civil society brands and rising prosperity. NGOs continue to be the #1 ranked institution in trust in the Western economies, the Fifth Estate in global governance picking up trust lost by the other three institutions.

5) Trust in Industries

Technology continues to wear the halo as the number one industry in both developed and developing economies (98% trusted in China). Banking and Financial Services are now the least trusted industries of the 16 we review annually. The reputation of banks continues to plummet, especially in the US, UK and Ireland, down nearly 50 points in the US in the past three years to a new low of 25%. Automotive has made an amazing recovery, to rank as the #2 trusted industry in the world, attributable to the GM IPO, the launch of electric cars and the association with modernity in the developing world.

6) Trust in the USA

The US was the only country to see a decline across all four institutions, what we describe as an echo decline. We have three hypotheses for this cross-sector drop: the US was the epicenter for most of the corporate crises this year, which centered around leading category and iconic companies; US citizens had strong expectations for economic recovery dashed in a mid-year slump; and most importantly, business and government continued to clash on regulation and taxes, although President Obama has moved in the past month to improve this situation.

7) Trust in Nationality

The companies headquartered in Canada, Germany and Sweden continue to enjoy a trust advantage, while the UK and Switzerland are closing the gap. American companies are much better regarded in the past two years, especially in Germany and Russia, while preserving a strong reputation in such key future markets as Brazil and China. The companies based in the BRIC nations saw rising trust scores in developing nations, but a decline in markets such as the USA.

B. Earning Trust

8) What Drives Corporate Reputation

The top four factors are High Quality Products and Services; Company I Can Trust; Transparent Business Practices; Treats Employees Well. The bottom two are Highly Rated Leadership and Delivers Consistent Financial Returns. This is the second year in a row that we see a reversal of constituent elements of reputation, suggesting a rebalancing of priorities for business.

9) Shareholder vs. Stakeholder

We asked specifically about Milton Friedman’s contention that the social responsibility of business is to generate profit; about 50% of respondents agreed. But, we also probed whether companies need to create shareholder value in a way that benefits society even if that causes a reduction in shareholder value; about 80% agreed with that point of view, from developed to developing economies. This indicates a desire for profit and purpose, a stakeholder approach to shared value.

10) Credible Spokespeople

Given the uncertainty in the economy and plethora of sources of information, respondents said that they believe spokespeople with proven expertise, in order Academics, Technical Experts from a Company (for first time), Financial Analysts and Chief Executive Officers. The recovery of the CEO in reputational terms is remarkable; this is the highest score we have seen in nine years, though in the UK and US that means only about one third believe a CEO is credible. We also found that in a crisis, the number one trusted source is the CEO, followed by an Outside Expert, followed by a Technical Expert from the company.

11) Information Sources

More people go initially to search engines, then to online sources for information about a company. The brands most noted are the familiar mainstream media stalwarts such as the Financial Times, Wall Street Journal, BBC, Globo, CCTV. Blogs and social networks substantially lag the mainstream brands.

12) Benefits of Trust

If you go into a crisis as a distrusted company, it takes only 1-2 negative stories for a person to believe negative news. If you go in as a trusted company, it takes only 1-2 positive stories for you to achieve belief. Trust is a protective agent, a facilitator of action. We find further evidence of desire to buy products, recommend products/services and buy shares in a trusted enterprise.

Trust is no longer a commodity that is acquired but rather a benefit that is bestowed, earned through action, reinforced by transparency and engagement. Business has the opportunity to build an enduring foundation of trust if its leaders commit to a strategy that brings value to both investors and society -- the What and the Why. However, today it must further explain How it makes money, a new level of transparency on business practices -- for instance, ingredients in products. Finally, it must build relationships across the entire stakeholder universe, the Where, by engaging audiences across the four leaf clover of media (Mainstream, New, Social, Owned) and joining the continuing conversation by adding value and learning from the critics.

(via edelman.com)

In the video below Richard Edelman summarizes the key findings from this year's Trust Barometer.

Business Relations - The Game in Ad Sales

2011-01-30T13:15:00.000-08:00

The Truth in Ad Sales or the Truth in Business Relations...

What should Communications & PR students expect from the world of business?

Video below is a funny interpretation of Business Relations. You might have wondered what is behind corporate behaviour, smiling people with perfect posture and sophisticated language talking in terms of values rather than direct meaning. It is a fun video that maybe tells "The Truth in Ad Sales" :)

Ask President Obama a question - on YouTube

2011-01-26T14:56:00.000-08:00

It is impressive how great the impact of social media has become.

Read below about the new campaign: Ask President Obama a question.

Check YouTube channel: http://youtube.com/askobama

By the time of this blog post the results are:

169,688 people have submitted 124,869 questions and cast 1,255,556 votes

Watch campaign video below:

Watch video: Submit your question for President Obama

More details on the campaign (via YouTube descriptions of the above videos):

On Tuesday January 25 at 9 p.m. ET, President Obama will deliver his 2011 State of the Union Address, which will be streamed live on YouTube on http://youtube.com/askobama . This year, you can do more than just watch the speech: you can also submit your questions for the President for an exclusive YouTube Interview that will take place just two days later, on January 27.

Health care. Education. Foreign policy. What would you like to ask the President about the most important issues our country faces?

Go to http://youtube.com/askobama to submit your question.

A few tips:

1. Video questions are highly preferred. Videos should be about 20 seconds long and be sure to ask the question directly.

2. Speak clearly and try to film in a place with minimal background noise. Keep the camera as still as possible.

3. Feel free to be creative (use props, charts, etc.) to help your question stand out. If you have time, find an interesting backdrop that may help reinforce your message.

4. Submit your question early.

You have until Wednesday January 26 at midnight ET to submit your question.

Check out also YouTube Blog article: Your State of the Union

Share. Emotions. Taste.

2011-01-23T09:36:00.000-08:00

When the world talks about sharing...
Sharing experience, sharing knowledge, sharing emotions. Brands can feel the "sharing trend".
Watch below how the taste of the holiday season can be shared, too.
Do you feel it?

The Trend of Spreading: When Creative People Get Inspired

2011-01-23T02:07:00.000-08:00

When Social Media gives the opportunity

... anything is possible

YouTube Symphony Orchestra "likes to push the boundaries" - great lead that tells the story of an experiment aiming to gather the art of people from all parts of the world and show it to the world! The video below gives instructions to a creative experimentation that results in a successful social media campaign.

Watch instructions video below!

A great idea can generate hundreds of stories and this is what social media PR aims at.

What happens when the target audience likes your idea?

True. They spread the word. Actually the truth is: they spread the word with enthusiasm.

But there is more.
What happens when the target audience are creative people, the musicians all over the world?

See below. Get inspired. :)

What is the role of the UK Public Affairs Council (UKPAC)? [CIPRtv]

2011-01-20T08:08:00.000-08:00

CIPR TV - PR News

CIPR TV reviews the role of the UK Public Affairs Council (UKPAC) as the deadline for lobbyists to sign up to the UKPAC register approaches. UKPAC chairman Elizabeth France CBE and UKPAC and CIPR board member Keith Johnston joined CIPR TV studio to discuss the role of UKPAC and lobbying in the UK.

UKPAC was established in July 2010 with the aim of promoting effective self-regulation of the public affairs sector through the quarterly publication of a voluntary register of lobbyists and the promotion of enforceable codes of practice. Registration closes on 31 January 2011.

Elizabeth is Chair of the Office for Legal Complaints, a member of the British Transport Police Authority and Vice President of Aberystwyth University. Her career has been mainly in the public sector, in the Home Office, as Information Commissioner and more recently as Chief Ombudsman and Chief Executive of the Ombudsman Service, which provides the Telecommunications Ombudsman Service (Otelo), the Energy Ombudsman Service and the Surveyors Ombudsman Service.

Keith is the Director of Policy and Communications at the Society of Trust and Estate Practitioners. He lobbies international institutions and national governments on legal, tax and regulatory matters affecting professional private client advisors.

(Via CIPRtv)

Social Media Relations and Politics: 'Ask The PM' [case study]

2011-01-18T10:59:00.000-08:00

In 2008 Gordon Brown launched a YouTube version of Prime Minister's Questions in an attempt to connect with younger voters and dispel opposition jibes that he is not in tune with the digital age.

YouTube preview

During his YouTube clip, Brown invites questions on subjects such as globalisation, climate change, the health service, jobs and housing. "I am here to answer your questions," he says.

Video questions can be submitted on any subject in an "Ask the PM" section on Downing Street's YouTube website. Brown will answer the questions which receive the most votes at the end of June, but the plan is to run the initiative on a regular basis via the video-sharing site.

"Politicians get a chance in prime minister's question time and other question times -- I think it's time the public had a chance," he says.

The move follows Brown's pledge to listen and learn after voters gave the Labour Party a drubbing in local elections earlier this month. Conservative leader David Cameron, who has appeared on live Webcam broadcasts from his breakfast table, has criticised Brown in the past for being an "analogue politician in a digital age".

Unfortunately for Brown, the first question posted was "Why is it on every single video and on your main page that you don't allow comments?"

Brown attempted to burnish his online credentials further when he later spoke at Google's Zeitgeist conference in London, where he said "technological change is transforming the delivery of public services and changing the nature of the relationship between individuals and government". "My aim is to ensure we utilise all the innovation at our disposal to improve public services in this country and to give more power to those who use them," he added.

"Across government and the public services we must present and distribute the information we hold in a way that enables it to be re-used by online communities, potentially reaching many millions more people and helping make Britain a country of technology pioneers."

(via Reuters)

Watch YouTube video below:

BMW JOY 3D: Asia's 1st Interactive 3D Building Projection

2011-01-16T01:10:00.000-08:00

How to play with symbols ... the outdoor campaign of BMW JOY 3D!

Watch how the busy office buildings in Singapore are transformed from a symbol of work into a symbol of Joy. Witness Joy coming alive at Suntec City, Towers 2 & 3.

North Point's iBand - Feliz Navidad [SONG]

2010-12-27T12:02:00.000-08:00

And here it is a very creative interpretation of a Christmas song: Feliz Navidad using borrowed iPhones and iPads at North Point Community Church.

Watch video below.

THE DIGITAL STORY of Christmas [VIDEO]

2010-12-27T11:56:00.000-08:00

How social media, web and mobile tell the story of the Nativity.
Christmas story told through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon...

Times change, the feeling remains the same.

Christmas Creative PR

2010-12-26T13:22:00.000-08:00

It is the enjoyable Holiday Season, Christmas time when everybody is happy and positive.

The following PR initiative definitely made people smile and feel the Christmas spirit all around in an unforgettable experience.

Unsuspecting shoppers got a big surprise while enjoying their lunch.

Over 100 participants in this awesome Christmas Flash Mob. This is a must see!

This flash mob was organized by http://www.AlphabetPhotography.com to wish everyone a very Merry Christmas!

(watch video below)

Merry Christmas and a Creative New Year!

2010-12-25T07:02:00.000-08:00

Dear PRWeekend friends,

Merry Christmas and a Creative New Year 2011!

A special thank you to all of you for the great ideas, the encouraging feedback and for just being what you are: unique.

We hope the international spirit at our community will encourage all of us to be

creative and prosperous in 2011!

The fun is just getting started!

Cheers,

PRWeekend Team

How do you retain and develop talent in a recession? [INTERVIEW]

2010-12-20T13:59:00.000-08:00

Sir Martin Sorrell, CEO, WPP shares his professional opinion on the following hot topic:

How do you retain and develop talent in a recession?

Video below gives a brief overview on how big corporations deal with talent development during recession time. The interview is also a good info source for PR students or recent PR Grads.

LFF 2010: Unilever Creative Challenge Grand Prize Winner - Vaseline [VIDEO]

2010-12-19T07:47:00.000-08:00

"Melody of Skin" by Japanese director, Ryoko Kawanishi, took the Grand Prize at the BFI London Film Festival, Unilever Consumer Creative Challenge. Unilever Creative Challenge Grand Prize Winner is a very creative video for Vaseline!

Watch below!

Pyramid of Success

2010-12-16T13:12:00.000-08:00

"Success is a peace of mind which is a direct result of self-satisfaction in knowing you made the effort to become the best of which you are capable"

John Wooden, Head Coach

Click here for larger image

Source: www.CoachJohnWooden.com

Measurement & Evaluation of PR: Barry Leggetter, Executive Director AMEC

2010-12-06T14:05:00.000-08:00

How to Sell the Evaluation?

"Get Over the Overload!

What's important for you... you don't have to measure everything...!"

The measurement and evaluation of public relations is one of the hottest topics in the industry and is crucial to demonstrating its value. Barry Leggetter is at the forefront of this modernization effort.

Barry is Executive Director of the International Association for Measurement and Evaluation of Communication (AMEC). A former national newspaper journalist, Barry has spent 25 years in major PR consultancy and has been UK MD of Porter Novelli, Fleishman Hillard and Golin Harris. His most recent appointment was global chairman of Bite Communications. He's a Fellow of the CIPR.

Barry updates us on the progress made since the Barcelona Principles were agreed in June, and comments on the death of Advertising Value Equivalent (AVE) and how practitioners should get to grips with the measurement and evaluation of fragmented and social media.

Video presents a great overview of how to measure PR, digital PR, social media. It's the last educational video from CIPR TV for 2010.

YouTube Culture and the Politics of Authenticity

2010-12-03T12:46:00.000-08:00

YouTube Target

The Machine is (Changing) Us: YouTube Culture and the Politics of Authenticity is Michael Wesch's keynote presentation from Personal Democracy Forum 2009 - a great educational video that you can see below.

Michael Lee Wesch is Assistant Professor of cultural anthropology at Kansas State University. Wesch's work includes media ecology and the emerging field of digital ethnography, where he studies the effect of new media on human interaction.

Wesch created the popular short video, "Web 2.0 ... The Machine is Us/ing Us." (2nd video below) Released on YouTube on January 31, 2007, it quickly became the most popular video in the blogosphere and was viewed over 10 million times.

Wesch has won several awards for his work with video, including a Wired Magazine Rave Award and the John Culkin Award for Outstanding Media Praxis from the Media Ecology Association. Info source

Michael Wesch - PdF2009 - The Machine is (Changing) Us

Web 2.0 ... The Machine is Us/ing Us

The Social Media Press Release...

2010-11-29T14:06:00.000-08:00

The Social Media Press Release

How to write the Social Media Press Release?

Keep in mind that in the end of the day what matters is the creative approach.

To attract attention in the New Web, your Press Release needs to be:

Relevant
Consistent
Unique

Check out the sample below.

Info source: http://www.shiftcomm.com/downloads/smprtemplate.pdf


Image

Old Press Release vs. Social Media Press Release

Corporate Guidelines for Social Media - Best Practices

2010-11-16T13:04:00.000-08:00

Source

Take a look at JetBlue’s social media policy, as well as other great examples, from companies including Forrester, Intel, IBM, Best Buy and Coca-Cola, to get ideas for your company’s social media policy.

The examples/links of best practices of social media policies were first published in HOW TO: Define the Role of Your Social Media Team on http://mashable.com/2010/11/16/social-media-team-role/

Changing Education Paradigms: How to Prepare Students for the Future?

2010-11-14T10:48:00.000-08:00

Divergent Thinking: An Essential Capacity for Creativity

This animate was adapted from a talk given at the RSA by Sir Ken Robinson, world-renowned education and creativity expert and recipient of the RSA's Benjamin Franklin award.

Video presents a great overview of how education needs to be transformed in order to prepare students for the future.

And the Future of PR is ... ?

2010-11-14T09:56:00.000-08:00

Social Media Logos

Adam Singer, TopRank Online Marketing, interviews Lisa Buyer, The Buyer Group, at SES Toronto 2010 on the subject of the future of PR.

With the introduction of social media, PR agencies no longer need to solely rely on the press release.

The press release and the advent of social media applications have created many more opportunities for companies to have a voice online with their markets.

The journalism profession is rapidly changing and the way PR professionals and journalists are communicating continues to evolve.

Lisa cites several new online tools both PR and journalism professionals can use such as Pitch Engine and the twitter chat session called #journchat, which offers real-time chats between PR and journalism professionals once a week to discuss the latest media trends.

It's still about the relationships that PR professionals create with their sources, including journalists and bloggers!

(full interview below)

What Is the Role of PR in Change & Internal Communications? (Richard Millar, CEO of H&K UK)

2010-11-13T00:47:00.000-08:00

Richard Millar, CEO, Hill & Knowlton UK on the PR role in

Change & Internal Communications

Hill & Knowlton UK CEO: Richard Millar

Richard Millar is a senior consumer marketing practitioner that has crossed from agency to in-house and back again. He shares his views on the role of PR in change and internal communications, both for clients and at Hill & Knowlton as it moves to a new sector based model.

Prior to taking the UK CEO role at Hill & Knowlton, Richard was the Consumer Marketing UK Practice Head and leader of the agency's retail practice with clients including B&Q and Sainsbury's.

The retail environment is arguably one of the toughest sectors in which to operate. Daily sales logs shine a harsh light on the results from PR and other forms of marketing.

Watch the interview to learn how retail organizations measure and modify their PR programmes in response to sales data!

Richard re-joined Hill & Knowlton in March 2004 after almost eight years at Habitat. He previously worked for the agency as Associate Director in its MarComms Division, leading accounts including Adidas, Pepsi and Porsche.

He is a Fellow of the Royal Society of Arts, and a graduate of the University of Manchester with a degree in Politics and Modern History.

(full interview below)

What Is the State of B2B Social Media Marketing? [infographic]

2010-11-11T12:27:00.000-08:00

Source

Pecha Kucha Presentation Is Creative!

2010-11-09T13:10:00.000-08:00

Have you ever made a Pecha Kucha Presentation?

It is a creative way to present your ideas in a very short time. Take a look at the video below - Pecha Kucha at World PR Forum. Video offers a simple definition of the presentation format. You can also learn what PR professionals think about the creative Pecha Kucha Presentation.

CIPR Presidential Debate - PR Trends & Issues!

2010-10-27T15:15:00.000-07:00

Source

Rob Brown and Sally Sykes - the two candidates for CIPR President-Elect for 2011 - go head to head in a Question Time-style debate over their hopes and plans for the Institute. Putting them through their paces is the regular presenter Philip Sheldrake. The CIPR's new CEO, Jane Wilson, introduces the proceedings and asks the first question. The pressure is well and truly on, with eligible CIPR members having until noon, 19 November, to make up their mind as to who to elect.

PR professionals are good at planning debates. PR professionals are even better at participating! CIPR Presidential Debate presents an overview of current trends and issues in the PR industry. What is the future of the PR profession? PR students will have an opportunity for career success and development if they read, learn and practice. PR students need to be up to date with the latest trends in the industry!

(CIPR Presidential Debate - video below)

Visual Theater - How to Tell a Story Creatively

2010-10-18T12:40:00.000-07:00

Mapping during 600 years anniversary of the astrological tower clock situated at Old Town Square in the center of Prague, Czech Republic.

The Macula & Tomato Production

Prague 2010

Video tells the story of the astrological tower clock through an absolutely creative visual theater.

How to Use Social Media for Personal Empowerment and Career Success?

2010-10-17T09:24:00.000-07:00

<p>&amp;amp;amp;lt;p&amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;lt;p&amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a style="clear: right; margin-bottom: 1em; margin-left: 1em; float: right;" href="http://2.bp.blogspot.com/_YGcQQ7N-EMM/TLssfw0ylCI/AAAAAAAAADI/0HE6yKlOG7A/s1600/coversmall.jpg" imageanchor="1"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;img style="" src="http://2.bp.blogspot.com/_YGcQQ7N-EMM/TLssfw0ylCI/AAAAAAAAADI/0HE6yKlOG7A/s200/coversmall.jpg" width="133" border="0" height="200"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;lt;/p&amp;amp;amp;gt;</p>

Source

The 2nd edition of Me 2.0 by Dan Schawbel is a guide for personal success in the New Web. It shares insights on personal branding:

Know what your brand is
Build your network before you need it
Know what you want

4 Rules of Networking and Personal Branding by Dan Schawbel

Neutralism
Giving
Targeting
Reconnecting

The Future of Publishing - Creative Approach (video)

2010-10-13T10:26:00.000-07:00

Source: https://www.communicationsmgr.com/projects/1387/Multimedia/Gallery/logoV3.jpg

The End = The Beginning

When can this statement be true?

Now it is the time of the New Web. People behave differently, they need to be approached differently. Watch video below - a brilliant suggestion for finding solutions.

What Does It Take to Make It in PR? (interview)

2010-10-06T12:13:00.000-07:00

Be Proactive! Be Persistent!

Mark Ragan sits down with Silvia Davi, VP Corporate Communications - NASDAQ; Alayna Francis, VP Communications - Swiss Re; and Gemma Craven, Senior VP - Ogilvy to discuss the skills needed to make it in the PR world. Why women make up 70% of the PR industry? Those and more answers in the video-interview.

3 Key Attributes the aspiring PR professional needs to know:

How to balance clients' requests
How to engage / work with individuals
How to manage interpersonal relations

4 Key Qualities of PR professionals:

Social media understanding
Good writing skills
Curiosity
Creativity

BBC - The Virtual Revolution Episode 3

2010-09-30T15:49:00.000-07:00

Source: http://upload.wikimedia.org/wikipedia/en/6/60/The_Virtual_Revolution_title.png

Educational BBC movie on behavioral targeting.

Interview with Eric Schmidt - CEO, Google

Why Google worked and how it works? How the attachment to Google is being increased?

What if marketers knew what the customers want ...

What is the impact of Social Media networks ...

"Web is about connecting humanity."- Sir Tim Berners-Lee, Inventor of the World Wide Web

Movie below: 58:57

What's the Difference between Publicity and PR?

2010-09-29T15:14:00.000-07:00

Mark Borkowski, MD of Borkowski - interview for CIPR TV.

Take Advantage of Singletasking When Possible, Get More Done

2010-09-27T13:09:00.000-07:00

Digital PR - Trends & Book

2010-09-21T08:51:00.000-07:00

Digital Public Relations - the hot trend in PR.

What are the trends in Digital Public Relations?
Check out the video that interviews Edelman Digital Guru, Steve Rubel!


Article on Digital PR Tools

There is a great book on Social Media management: "Engage" by Brian Solis. "Engage" will guide you towards using the influence of Social Media, after reading it you will effectively compete in the new era of Digital Darwinism while engendering the support of online champions. A reference to the book is below.

Paul Mylrea, BBC's Head of Press and Media Communications talks about PR

2010-09-10T08:08:00.000-07:00

PR is soft power. PR is essential for International Diplomacy. Social media opens things up and lets people say what they want.

What should recent PR Graduates be doing to get the attention of prospective employers?
What are the suggestions for improving the access to PR Internships?
What are the plans of CIPR to tackle the issue of ethnic diversity in PR?

These and more answers in the interview with Paul Mylrea, BBC's Head of Press and Media Communications and CIPR President-Elect.

Interview is brought to you by CIPR TV.

(video below)

CIPR TV Trailer - 1st live show - 8th Sept 2010

2010-09-06T16:37:00.000-07:00

The Chartered Institute of Public Relations (CIPR) launches CIPR TV, a brand new addition to the CIPR, developed by members, for members. http://www.cipr.tv CIPR TV will be a platform to share expertise and best practices, to educate and inform.

Paul Mlyrea, Head of Press and Media Communications at the BBC and CIPR President-Elect joins in the studio for an exclusive interview for the launch of CIPR TV.

The article about CIPR TV was first published on http://www.cipr.co.uk/ciprtv?chn=www.cipr.tv

First live show, 5pm GMT, 8th September 2010

For more information: CIPR TV Trailer below:

THE NEW DORK - Entrepreneur State of Mind (Jay-Z ft Alicia Keys Spoof) | grasshopper.com

2010-09-04T12:28:00.000-07:00

A song about the influence of social media! Great lyrics! Enjoy!

Crisis communication tips from a four-star admiral

2010-09-04T10:20:00.000-07:00

Tactics met with Admiral Paul A. Yost, Jr., who was commandant of the U.S. Coast Guard during the Exxon-Valdez oil spill in 1989. Admiral Yost discusses best practices in crisis communications for PR professionals. Video was created by the PR Society of America.

The Exxon-Valdez crisis management case study has been part of Crisis Management chapters in PR textbooks worldwide, yet the tips from the contemporary video below are truly relevant now, as they were more than two decades ago.

How to Promote a Non-commercial Topic?

2010-09-03T14:23:00.000-07:00

When the topic of your campaign is not a product or service...
How do you promote it?

- Give it a title.
- Give it a name.
- Make it a person.

Remember that brands have special attributes, identity, behavior, character. Create emotional appeal to the target audience and the job is well done! Watch the video below. It is not on a commercial topic and it is original, creative, it works!

Sleepy Free Coffee - Creative Promotion

2010-09-01T04:06:00.000-07:00

Video below describes the mechanics of a promotional campaign with a good idea behind.
The Result: People noticed. People Smiled. People went to McDonald's to try their coffee.

Jack Leslie - the PR Landscape In South Africa

2010-08-31T14:22:00.000-07:00

Jack Leslie, Chairman, Weber Shandwick discusses the PR landscape in South Africa with Senior Strategist Josh Gilbert.

(full interview - video below)

Senza Tempo - a film by Gabriele Muccino & Peroni Nastro Azzurro

2010-08-31T07:39:00.000-07:00

Peroni Nastro Azzurro has partnered with award-winning Italian film director Gabriele Muccino to create Accademia del Film. The Italian film 'academy' aims to promote the iconic world of Italian film in the UK by celebrating the principles that have made and continue to make the Italian craft of film-making so unique, such as its rich heritage, passion and flair for aesthetic narrative.

The Accademia del Film Peroni Nastro Azzurro is brought to life by this bespoke short film director by Muccino - 'Senza Tempo' - which exemplifies the passion and attention to detail that Italian film-makers put into their craft.

Kiwi! When the End is only the Beginning!

2010-08-30T13:46:00.000-07:00

"All the breaks you need in life wait within your imagination. Imagination is the workshop of your mind, capable of turning mind energy into accomplishment and wealth." - Napoleon Hill

Every accomplishment starts with the decision to try. Video below (Kiwi) tells a story - if you want something strongly enough, you will achieve it. Keep It Short & Simple (KISS): When there is a will, there is a way!

(motivation video - watch below)

What is the story behind "Twitter Fail Whale"?

2010-08-29T11:28:00.000-07:00

The image of the "Twitter Fail Whale" has a creative story behind, as "Twitter Fail Whale" means ... "lifting a dreamer".

The whale is a happy thought. The biggest dream you can't achieve. The love that the designer wanted to give her friends when she was unable to visit their Birthday parties. It's a creative idea, isn't it?

Yiying Lu, the designer of "Twitter Fail Whale", talks about the story behind social media's most iconic error message.

(full interview - video below)

What is the role of PR?

2010-08-27T12:41:00.000-07:00

Public Relations brings value to Business Communications. Successful management of Internal and External Communications results in positive corporate image and reputation.

How PR people perceive the value of their job?

Hear DC area Public Relations professionals share their views on the value of Public Relations. Appearing in this video are PRSA-NCC Board and Committee members Aaron Ellis, Brigitte Johnson, Robert Udowitz, Rebecca Andersen, Heathere Evans-Keenan, Suzanne Holroyd, Sylvia Aguilera, Jeff Ghannam, Amie Hornbaker, Fred Whiting, Michael Sheward, and Amy Robinson.

Video below premiered at the PRSA-NCC Thoth Awards on September 24, 2009.

Digital Influence Index - Canada

2010-08-25T12:23:00.000-07:00

"When Canadians find information online, it's more likely to lead them to conclusions."
- Michael von Herff, Regional Director, Canada, Fleishman-Hillard

6 Drivers of Digital Influence

Speak at the masses one at a time
Share your values
Be on the tips of the fingers
Use authentic voice
People like people like them
Take the best of the new PR tools & the best of the old PR tools - make them into something enduring and ultimately powerful!

(full interview - video below)

How far does your Creativity go?

2010-08-25T05:39:00.000-07:00

This film is part of a integrated campaign for Panamericana School of Art and Design, created by Andre Godoi and Andre Gola, from AlmapBBDO.

Video shows - Creativity is attitude! Creativity is inspiration!

Digital Influence Index - London

2010-08-25T01:54:00.000-07:00

Dean Russell, Director at Fleishman-Hillard Digital talks about the influence of the web.

Advice for PR people:
Understand the process of how people use the web, how they engage with it in their busy lifestyles!

(full interview - video below)

Change Management - Who Moved My Cheese?

2010-08-16T13:58:00.000-07:00

Being good at change is a competitive advantage of a company or a person. In order to be good at change you need to know what change is and how it happens.

Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson is a story on how we deal with change, as the four characters are parts of all of us. "Cheese" is whatever you want at work or in life. Sometimes in order to succeed you need to go out of your comfort zone, to go into an area where you have never been before to find new opportunities and achieve your goals.

5 Phases of Change

Phase 1 First shock

Phase 2 Provisional adjustment

Phase 3 Inner contradictions

Phase 4 Inner crisis

Phase 5 Re-construction & recovery

Graph source: http://www.eoslifework.co.uk/Images/pitfig1.gif

These are the most common 5 Phases people go through as they encounter professional or personal life change. As people have different personalities & life experience, it’s not necessary that everyone goes through all 5 Phases in the same way.

5 Tips on Change Management

The more important cheese is to you the more you want to hold on to it.
What would you do if you weren't afraid?
When you move beyond your fear, you feel FREE!
When you change what you believe, you change what you do.
Adapt to change quickly, the quicker you let go of old cheese, the sooner you can enjoy new cheese.

"Who Moved My Cheese" ... the movie on Change Management

(video below)

To get an MBA or NOT - Guy Kawasaki

2010-08-15T12:44:00.000-07:00

The only way to learn how to manage is to manage! Great advice from Guy Kawasaki at the Stanford University!

(video below)

In order to succeed you need to have a great idea, to make meaning, make a difference and strive to make the world a better place! Video below presents a great advice from Guy Kawasaki.

(video below)

How to Think With a Hat?

2010-08-15T05:01:00.000-07:00

Edward De Bono‘s concept on lateral thinking and its efficient application in multiple business situations has received worldwide acceptance and popularity. According to Edward De Bono a creative idea must have value. Just being different for the sake of being different is not creativity.

Edward De Bono’s Six Thinking Hats method provides the means of addressing one of our most challenging and "lowest hanging of fruits" - Meetings. Meetings are sometimes insufficiently focused and can consume more time than we'd like.

Benefits of Six Thinking Hats

Smooth planning
Focus & a clear thinking agenda
A strategic planning process expedited with great efficiency

Before making a decision, you need to think with all of the Six Hats!

"What's behind different Thinking Hats?" (video below)

Creative Fire Animation

2010-08-15T02:16:00.000-07:00

What Color is Your Brand

2010-08-14T05:01:00.000-07:00

Color is a powerful branding tool
Color enables brand recognition
Color evokes emotion

The question is NOT

"What's your favorite color?"

The question IS

"What color best expresses your Personal Brand Attributes?"

(video below)

Evian Roller Babies - Live Young

2010-08-12T10:13:00.000-07:00

Let's observe the effect of water on your body - Great message!

This Ad does not promote a product, it promotes common values:

Everybody wants to live young!

(video below)

Successful Ad - Makes You Feel Good

2010-08-12T06:35:00.000-07:00

How do you define a successful ad campaign?

A Successful Ad:

Makes you laugh
Has a catchy jingle
Is memorable

A Successful Ad is based on:

Creative Idea
Communication Objective
Engaging & Involving Message

A Successful Ad just Makes You Feel Good!

(video below makes you feel good)

Edward Bernays on Public Relations

2010-08-12T03:24:00.000-07:00

Edward Bernays is called the Father of Spin (The Father of Spin: Edward L. Bernays and The Birth of Public Relations by Larry Tye) because of his great contribution to the development of the Public Relations profession. Bernays was wise enough to:

link democracy to business
to shape the new mentality of America
to transform the way Americans thought about products

The success of his PR campaigns was based on tactics that influenced the subconscious mind and made people buy products to satisfy their only need of feeling better.

Bernays made smoking cigarettes socially acceptable, through the idea that cigarettes for women were a form of liberation, a sign of the new, free woman. The cigarettes were "torches of freedom," a new step in the march towards equality of the sexes.

(full story - video below)

What is it like Being a Student Today?

2010-08-10T12:36:00.000-07:00

Students today - how we learn, what we need to learn, our goals, hopes, dreams, what our lives will be like, and what kinds of changes we will experience in our lifetime.

A Vision of Students Today (video below)

Have your own goal, do not be afraid to be different, because when there is a will, there is a way! "One doesn't discover new lands without consenting to lose sight of the shore for a very long time."(Andre Gide)

"Be the change you want to see in the world."(Mahatma Gandhi)

You need to be pro-active in order to succeed.

If not Now, then When? If not You, then Who?

MAC vs PC - PR lady

2010-08-10T03:54:00.000-07:00

To talk as a PR ...

PR vs Journalism - Roles We Play!

2010-08-10T03:44:00.000-07:00

When you call yourself a PR or a Journalist what role do you play?

Produced for the Public Relations Society of America's National Capital Chapter's 2007 Annual Thoth Awards Gala, these Mac/PC Spoof Commercials personify the battle between Public Relations (PR) and Journalism (and the Media/Press).

Steve Jobs - Stanford University Commencement Address

2010-08-10T02:40:00.000-07:00

The best commencement speech & the most motivational address to ALL recent graduates! Steve Jobs' Stanford Commencement address is as powerful NOW as it was back then in 2005!

(watch video below)

Choosing a Career

2010-08-08T05:30:00.000-07:00

Success can be very subjective.

Success is knowing your purpose of life and purpose gives stability. Successful people discovered their own purpose. Life is not to "go out of Graduate school and join the crowd" or be what you are expected to be. "Life isn't about finding yourself. Life is about creating yourself." (George Bernard Shaw)

Watch below a creative description of the path to success

Richard Branson says that conventional wisdom of most business schools is "specialize in one area". Will graduate school teach you business values such as creativity & innovation?

Learn the business secrets of Richard Branson (video below)

Choosing a Career

"What are you expected to be?" vs. "What do you want to be?"

Donald Trump's advice on choosing a career (video below)

5 Tips - Avoid Common Measurement Mistakes

2010-08-07T04:01:00.000-07:00

Focus on measurable objectives at the beginning
Develop a dialog with stakeholders through a social media program (this way you can measure the volume of dialogue + tone & quality of conversations online
Measure impact of the organization's objectives - not just the program objectives (counting the number of followers is not enough, measure the changes of perceptions based on online dialog)
Measure the media impact on referrals, customer loyalty, business leads - thus you will be able to prove the value of PR
Measure during the program, not just at the end

Evidence - Based Communications

2010-08-07T03:45:00.000-07:00

1. Development (beginning)

All components of the communications program to be justified by evidence, not by guesswork

2. Monitoring (on-going)

3. Measurement (end)

Programs to be measured against organization's objectives (sales, votes, transactions), not just tactics (media hits, reach)

"Senza Tempo" Ad - Love Story of a Beer Brand

2010-08-06T14:37:00.000-07:00

“Senza Tempo” or “Timeless” in English is a cinema ad directed by Gabriele Muccino (the director of ‘The Pursuit of Happyness' and 'Seven Pounds'). The stylish ad set in Rome tells the sad love story of a heartbroken director.

Although the ad does not mention the Italian beer brand, we notice product placement - camera shots of Peroni. The ad features Peroni bottle's iconic blue ribbon, a brand symbol used in previous ad campaigns.

Muccino said: "It is my pleasure to be working with a brand which is defined by similar values and shares my love of Italian film, through the ‘Peroni Nastro Azzurro Accademia del Film’ – a hugely worthwhile endeavour to share the values at the core of Italian film."

This article was first published on campaignlive.co.uk

Creativity Can Come From Anywhere

2010-08-03T06:51:00.000-07:00

...including Post-It notes.

What Makes a Great Story?

2010-08-03T06:22:00.000-07:00

Obviously a great story can take you anywhere ...

What Leads to Success?

2010-08-03T05:41:00.000-07:00

Passion
Work ("They are not workaholics, they are workafrolics!")
Focus
Persist
Ideas
Good
Push
Serve