“And as we let our own light shine, we unconsciously give other people permission to do the same”

- Nelson Mandela

The value of Public Relations

Perception is everything. Public Relations people are shaping that perception, because they are the channels of influence. Influence will enable Public Relations professionals to inspire meaningful and measurable actions in favor to the company they represent. This will give them the power to nurture and manage the company's reputation.

Now, more than ever before, the value of Public Relations depends on a new form of social currency - it is called Social Influence. Gaining that currency gives PR professionals the power to change/shape perceptions. Bring value to Public Relations from the bottom up - design your PR strategies from the end and come back! You will be amazed!

The Best Motivation Video

Motivation is the Key to success!

Following video is a great inspiration for making your dreams come true.

Be yourself and be successful.

Entrepreneurs can change the world

A really inspirational video!

Creativity:

• brings value
• drives innovation
• engages individuals
• makes a BETTER WORLD!

"Thank you for Smoking" - Trailer

The movie for all passionate Public Relations people.

For those, who answer the question:

- "What do you do for a living?" like this:

- "I talk."

"It isn't what they say about you, it's what they whisper." - Errol Flynn

People rarely tell you directly what they think about you, they keep for themselves their true opinions...

Public Relations is about exciting people so that they whisper in favor to the company, to the product, to the person!

"One can survive everything, nowadays, except death, and live down everything except a good reputation." - Oscar Wilde

3 Tips for PR success

1. Target Audience:

Accurately pin-point mainstream audience or highly apecialized audience

2. Be creative in planning:

Make events which involve the audience and make it part of the show

3. Unique presentation of ideas:

What is your USP (Unique Selling Proposition)

Important PR steps

• Build credibility
• Show expertise
• Differentiate yourself from the competition
• Use marketing tools for handouts and websites
• Grow your business
• Help your clients get publicity

SEVEN KEY PRINCIPLES for PR programs

1. Measurement and goal setting are fundamental for any PR programmes
2. Media measurement requires quantity and quality - clip cuts are generally meaningless
3. AVEs do not measure the value of PR and do not inform future activity; they measure the cost of media space
4. Social media can and should be measured
5. Measuring outcomes is preferred to measuring media results
6. Business results can and should be measured where possible
7. Transparency and replicability are paramount to sound measurement

- PR Week UK, "Charter sets 'global standard' for calculating value of PR at European Measurement Summit", http://www.prweek.com/news/bulletin/UKDaily/article/1011842/?DCMP=EMC-UKDaily

An Inconvenient PR Truth

A nice video related to the PR world!

"Seventy percent of success in life is showing up."Woody Allen

KFC Face From Space (2006)

KFC has the biggest logo in the world!
KFC logo can be seen from the space!
The brand message - "Look to the future"

Tourism Queensland | The Best Job In The World [case]

Absolutely successful PR campaign - Global scale!

IKEA Facebook showroom

Ken Robinson says schools kill creativity | Video on TED.com