Tips for Client/Agency Relationship

Focus on:

• effective expectations management
• partnership
• shared values
• understanding

Try fair and effective!

In business relationships honesty plays a vital role - smart people notice double-standards & mixed emotions.

Flexibility - embrace change and let go. The outcomes of change are positive in the long-run, so apply your strategic judgement to the current situation, find the best solution that works now.

"The only constant is change" (Isaac Asimov) - evolve strategies as circumstances change.

Creativity - some ideas may move us away from our comfort zone but usually those are the ideas that work.

Work as a team - keep each other informed, share a sense of common mission. Neither the client, nor the agency should openly claim total expertise in the area of the other.

Appreciate the other side’s strengths and weaknesses & benefit from them - don't make performance evaluations when targets are at stake.

Child's creativity

Creativity? Is there a definition or a simple description for it? Are there any frames...

Words like "innovation", "creativity", "out of the box" thinking have become business terms. But when it comes to business - definitions, analyses, borders, sales numbers matter the most. Although widely-used, the word "creativity" is more like a phrase with varying connotations depending on the situation, the timing, the industry. Video below is impressive because it presents an idea, far from straightforward... reminds us that creativity can be anywhere... but few people can notice it.

Solidarites International "Water Poster"

Creativity? Idea? Execution?

All exist in harmony for PR Campaign - Solidarites International "Water Poster". It's "out of the box"! You notice the message! You will definitely stop by and appreciate the execution - unique & simple & stylish & easy to remember. It's not rocket science but ... it is truly impressive!

Drivers of Word of Mouth & Influence

Social Influence is what matters the most for companies, brands, people. There is a significant shift in influence, it's not a fad. It's a shift in trust away from traditional media to people we know or to strangers with experience. How can PR professionals use "word of mouth" within social media, build brand influence & drive action? What drives influence?

7 Influence Drivers

1. Reciprocity
2. Social Proof
3. Consistency
4. Liking
5. Authority
6. Scarcity
7. Opinion Leaders

7 Drivers of Word of Mouth

1. Do we have a good story?
2. Can people show their involvement in a visible way?
3. Do we offer something new to talk about?
4. Do we let our supporters be creative?
5. Do we invite people to participate?
6. Do we offer them some value?
7. Do we remind people to speak the word?

Cadbury Easter Egg - PR Campaign - target group: children

PR Campaign about innovation & involvement. Children like the idea and will remember the experience + the brand that made it happen for them and because of them. Campaign mixed fun+creativity+audience input .Result: Cadbury gained visibility & proximity to its consumers!

Findus Crispy Pancakes - PR Campaign

The following PR Campaign presents a creative approach which brings a retro food brand back in the game!
Video shows the application of social media channels and the upcoming initiatives, as well!

"Pee in the Shower" - Creative PR campaign Xixi no Banho | Vídeo-Case

Title: PEE IN THE SHOWER

Client: SOS ATLANTIC FOREST FOUNDATION
Product/Service: FOREST PROTECTION
Entrant Company: F/NAZCA SAATCHI & SAATCHI São Paulo, BRAZIL
Advertising Agency: F/NAZCA SAATCHI & SAATCHI São Paulo, BRAZIL

Ideas that break stereotypes, "out of the box", far from ordinary capture the attention, bring success!

Breaking taboos & promoting worldwide debate!

Brand Experience looks at Internal Communications

Internal Communication - one aspect of the PR profession. The video tells the truth with a sense humor, with creativity! A funny showcase - how Internal Communication may be understood sometimes. Enjoy!

Heineken Italy. Case Study - Champions League Match vs Classical Concert (Real Madrid, AC Milan)

A really successful PR event for Heineken Italy. The audience will remember it.

Watch the case study + campaign results below!

"Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing can succeed." - Abraham Lincoln

Social Media in Europe and Germany

Social Media ROI

The impact of social media is growing every second. Budgets allocated for social media marketing have become top priority for influential corporations. Check out the video below!

Old Spice Commercial - great video

Commercial below represents a well targeted campaign. Great research! Target audience - women, because they make the purchase decision for the product in question. Old Spice Commercial - video is fun and it sells!

"Twitter" PR campaign - Creativity works

WWF "See Who You Save" - PR campaign

Review of a Public Relations campaign with focus on building interaction and connection. Quite good brief explanation of the executional process and the results.

Online PR is all about Community

The video below explains how to build relationships and connections as part of the Public Relations job. Gaining a community of followers gives the company or the individual a great competitive advantage and potential influence.

Motivation

The video below shares an incredibly creative presentation of valuable insights. Reasons behind personal motivation are purely psychological. The shared insights can be applied effectively in Internal Communications campaigns.

"If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words." - Cicero

Cicero summarized the idea of Public Relations in a brilliant way!

“The difference between mere management and true leadership is communication!”

- Sir Winston Churchill