Focus on:
- effective expectations management
- partnership
- shared values
- understanding
Try fair and effective!
In business relationships honesty plays a vital role - smart people notice double-standards & mixed emotions.
Flexibility - embrace change and let go. The outcomes of change are positive in the long-run, so apply your strategic judgement to the current situation, find the best solution that works now.
"The only constant is change" (Isaac Asimov) - evolve strategies as circumstances change.
Creativity - some ideas may move us away from our comfort zone but usually those are the ideas that work.
Work as a team - keep each other informed, share a sense of common mission. Neither the client, nor the agency should openly claim total expertise in the area of the other.
Appreciate the other side’s strengths and weaknesses & benefit from them - don't make performance evaluations when targets are at stake.
