The Future of Online Media: THE MASTERCLASS

Keys to successful online campaigns:

• Focus on memorable and compelling messages
• Select the right communication channels to reach your target audience
• Start campaigns with the consumer and develop the right product/message/idea
• Mirror the digital network - select the right media
• Follow the process: Collect, Store and Access

Consider the following factors:

• Data available (accurate, fresh, relevant)
• Objectives, persuasion or awareness
• Types of goods or services being sold
• Where audience is found in purchase funnel

Source: http://live.nma.co.uk/downloads/tmc-the-future-of-online-display-advertising/MIRROR.pdf
Photo: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7adLwR5a5BFC9GpX3-3uAKTqYLOaWZ6tjf8VZwBxpbihEfah-6cbIyiDoImo8bG2NjvKtK3UV9XiDv_chSYvjP7c9i-W6dXjI4FaLyznTj3Nrn9CXLxr7VkPi841lMqJOJJ3oLcU7/s1600/online+media+advertising.jpg

Google+ and what it's about?

...To make sharing on the web more like sharing in real life.
... the first five features of Google+ at plus.google.com.


A new social network - what do you think about that?

And really do we need all those plans and schedules?
Free time is what nobody wants to plan...

Digital Life: Today and Tomorrow [VIDEO]

Facts and Conclusions: 

• It takes 100 years to have 1 billion fixed lines & only 20 years to reach 5 billion mobile subscriptions 
• More consumers will access the Internet by mobile devices than by desktop or laptop by 2014
• 2015 forecast of annual global mobile data traffic (75 exabytes) is equal to 19.000 million DVDs 
• Mobile-only Internet population will grow 56-fold up to 788 million by the end of 2015
• In 2015 mobile devices will exceed the home PC base installed
• 500 million mobile using mobile health Apps in 2015 
• In 2015 revenue mobile Apps will be an amount near to 40.000 million dollar
• M2M revenues will grow more than 3,5-fold from 2010 to 2015
• The TV experience will be more personal and social but less familiar 
• Traffic generated by 20 homes will be greater than the total traffic of Internet in 1995
• New services in the cloud: “ Your Desktop Wherever You Want”
• Social Networks revenues will grow more than 4-fold from 2010 to 2015
• By 2015, it is expected that 500 million people worldwide use their mobiles as metro and bus tickets 
• MMO (Massive Multiplayer Online) is expected to reach 20.000 million dollar by 2015
• It is expected that in 2015 it will exist 2,5 Internet connected devices per inhabitants worldwide

source: http://digitallife.neolabels.com/