PR & Advertising = Image-making

One very creative country overview and some strange facts about England...
Imagemaking, Public Relations and advertising obviously can work together.
Watch how in the video below!

Production Company : Spy films 

Director : Trevor Cornish 
Agency : FRED & FARID, PARIS 
Creative Directors : Fred & Farid 

Copywriters: Fred & Farid, Laurent Leccia, Thomas Raillard AD: Laurent Leccia, Thomas Raillard

Emotional Equations in Business Psychology [VIDEO]

Drawing on the theories of Abraham Maslow and Viktor Frankl, Stanford alumnus Chip Conley shares about his search for meaning in business and in life. Conley then discusses a set of "emotional equations" that may point toward happiness. Conley graduated with an AB in economics and an MBA from Stanford.


Watch Video below!

Photo from: http://www.newport.ac.uk/healthsocialsciences/profile/PublishingImages/business%20psychology.jpg

The Future of Online Media: THE MASTERCLASS

Keys to successful online campaigns:

• Focus on memorable and compelling messages
• Select the right communication channels to reach your target audience
• Start campaigns with the consumer and develop the right product/message/idea
• Mirror the digital network - select the right media
• Follow the process: Collect, Store and Access

Consider the following factors:

• Data available (accurate, fresh, relevant)
• Objectives, persuasion or awareness
• Types of goods or services being sold
• Where audience is found in purchase funnel

Source: http://live.nma.co.uk/downloads/tmc-the-future-of-online-display-advertising/MIRROR.pdf
Photo: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7adLwR5a5BFC9GpX3-3uAKTqYLOaWZ6tjf8VZwBxpbihEfah-6cbIyiDoImo8bG2NjvKtK3UV9XiDv_chSYvjP7c9i-W6dXjI4FaLyznTj3Nrn9CXLxr7VkPi841lMqJOJJ3oLcU7/s1600/online+media+advertising.jpg