This animate was adapted from a talk given at the RSA by Sir Ken Robinson, world-renowned education and creativity expert and recipient of the RSA's Benjamin Franklin award.
Video presents a great overview of how education needs to be transformed in order to prepare students for the future.
Adam Singer, TopRank Online Marketing, interviews Lisa Buyer, The Buyer Group, at SES Toronto 2010 on the subject of the future of PR.
With the introduction of social media, PR agencies no longer need to solely rely on the press release.
The press release and the advent of social media applications have created many more opportunities for companies to have a voice online with their markets.
The journalism profession is rapidly changing and the way PR professionals and journalists are communicating continues to evolve.
Lisa cites several new online tools both PR and journalism professionals can use such as Pitch Engine and the twitter chat session called #journchat, which offers real-time chats between PR and journalism professionals once a week to discuss the latest media trends.
It's still about the relationships that PR professionals create with their sources, including journalists and bloggers!
Richard Millar is a senior consumer marketing practitioner that has crossed from agency to in-house and back again. He shares his views on the role of PR in change and internal communications, both for clients and at Hill & Knowlton as it moves to a new sector based model.
Prior to taking the UK CEO role at Hill & Knowlton, Richard was the Consumer Marketing UK Practice Head and leader of the agency's retail practice with clients including B&Q and Sainsbury's.
The retail environment is arguably one of the toughest sectors in which to operate. Daily sales logs shine a harsh light on the results from PR and other forms of marketing.
Watch the interview to learn how retail organizations measure and modify their PR programmes in response to sales data!
Richard re-joined Hill & Knowlton in March 2004 after almost eight years at Habitat. He previously worked for the agency as Associate Director in its MarComms Division, leading accounts including Adidas, Pepsi and Porsche.
He is a Fellow of the Royal Society of Arts, and a graduate of the University of Manchester with a degree in Politics and Modern History.
It is a creative way to present your ideas in a very short time. Take a look at the video below - Pecha Kucha at World PR Forum. Video offers a simple definition of the presentation format. You can also learn what PR professionals think about the creative Pecha Kucha Presentation.
