Brian Solis shares his opinion on trends in social media 2011. Video interview presents some quite insightful ideas on the future development of the New Web, consumer involvement and prospective marketing efforts that might occur as a result of the changing digital community
CIPRTV will this month form part of the CIPR Social Media Conference and so is broadcasting live at 3.50pm, Monday 11 April with a programme dedicated to social analytics -- possibly one of the most revolutionary aspects of every PR professional's role in recent years.
Philip Sheldrake and Russell Goldsmith will be interviewing Emily Dent, Director of NMIncite, a social media intelligence agency, and Connie Bensen, Community Manager and Strategist, Alterian, who provide an integrated marketing platform for their clients that includes social media monitoring amongst other tools.
Brian Solis, author of the bestselling book, Engage, delivered the keynote address at Affiliate Summit West 2011 on Tuesday, January 11, 2011.
More about Brian Solis:
Brian Solis is the author of Engage! The complete guide for businesses to build and measure success in the social web. Brian is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.
He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is among the world's leading business and marketing online resources.
Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley.
As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.
When the world talks about sharing... Sharing experience, sharing knowledge, sharing emotions. Brands can feel the "sharing trend". Watch below how the taste of the holiday season can be shared, too. Do you feel it?
Adam Singer, TopRank Online Marketing, interviews Lisa Buyer, The Buyer Group, at SES Toronto 2010 on the subject of the future of PR.
With the introduction of social media, PR agencies no longer need to solely rely on the press release.
The press release and the advent of social media applications have created many more opportunities for companies to have a voice online with their markets.
The journalism profession is rapidly changing and the way PR professionals and journalists are communicating continues to evolve.
Lisa cites several new online tools both PR and journalism professionals can use such as Pitch Engine and the twitter chat session called #journchat, which offers real-time chats between PR and journalism professionals once a week to discuss the latest media trends.
It's still about the relationships that PR professionals create with their sources, including journalists and bloggers!
