Johanna Blakley: Social media and the end of gender [VIDEO]

Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. 


As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.


(Watch video below)

THE DIGITAL STORY of Christmas [VIDEO]

How social media, web and mobile tell the story of the Nativity.
Christmas story told through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon...

Times change, the feeling remains the same.

YouTube Culture and the Politics of Authenticity

YouTube Target

The Machine is (Changing) Us: YouTube Culture and the Politics of Authenticity is Michael Wesch's keynote presentation from Personal Democracy Forum 2009  - a great educational video that you can see below.

Michael Lee Wesch is Assistant Professor of cultural anthropology at Kansas State University. Wesch's work includes media ecology and the emerging field of digital ethnography, where he studies the effect of new media on human interaction.

Wesch created the popular short video, "Web 2.0 ... The Machine is Us/ing Us."  (2nd video below) Released on YouTube on January 31, 2007, it quickly became the most popular video in the blogosphere and was viewed over 10 million times. 

Wesch has won several awards for his work with video, including a Wired Magazine Rave Award and the John Culkin Award for Outstanding Media Praxis from the Media Ecology Association.  Info source

Michael Wesch - PdF2009 - The Machine is (Changing) Us

Web 2.0 ... The Machine is Us/ing Us