Life In A Day [Digital PR case study]

If you like the international spirit of PRWeekend, value diversity & unique cultures ... then definitely read the Digital PR case study of Life In A Day.

Life In A Day is a historic global experiment to create the world's largest user-generated feature film: a documentary, shot in a single day, by you. On July 24th, 2010, you have 24 hours to capture a glimpse of your life on camera. The most compelling and distinctive footage will be edited into an experimental documentary film, executive produced by Ridley Scott and directed by Kevin Macdonald.

Definitely check out the campaign YouTube Channel. Promo Video is below and it is truly creative!

YouTube decided to partner with Ridley Scott and Kevin Macdonald to invite this on-line community to participate in creation of a movie presenting 24 hrs of the life of our planet. 

Note that they do not intend to reward the winning entries financially, but simply propose a chance to be featured as a co-director of the movie and meet the celebrity directors. 

Setting this engagement with the public on very simple, non-financial conditions makes it way easier to handle. (Source link)

Ask President Obama a question - on YouTube

It is impressive how great the impact of social media has become. 

Read below about the new campaign: Ask President Obama a question. 

Check YouTube channel: http://youtube.com/askobama 

By the time of this blog post the results are:

169,688 people have submitted 124,869 questions and cast 1,255,556 votes

Watch campaign video below:

Watch video: Submit your question for President Obama

More details on the campaign (via YouTube descriptions of the above videos):

On Tuesday January 25 at 9 p.m. ET, President Obama will deliver his 2011 State of the Union Address, which will be streamed live on YouTube on http://youtube.com/askobama . This year, you can do more than just watch the speech: you can also submit your questions for the President for an exclusive YouTube Interview that will take place just two days later, on January 27.

Health care. Education. Foreign policy. What would you like to ask the President about the most important issues our country faces?

Go to http://youtube.com/askobama to submit your question.

A few tips:

1. Video questions are highly preferred. Videos should be about 20 seconds long and be sure to ask the question directly.

2. Speak clearly and try to film in a place with minimal background noise. Keep the camera as still as possible.

3. Feel free to be creative (use props, charts, etc.) to help your question stand out. If you have time, find an interesting backdrop that may help reinforce your message.

4. Submit your question early.

You have until Wednesday January 26 at midnight ET to submit your question.

Check out also YouTube Blog article: Your State of the Union

The Trend of Spreading: When Creative People Get Inspired

When Social Media gives the opportunity 

... anything is possible

YouTube Symphony Orchestra "likes to push the boundaries" - great lead that tells the story of an experiment aiming to gather the art of people from all parts of the world and show it to the world! The video below gives instructions to a creative experimentation that results in a successful social media campaign.

Watch instructions video below!

A great idea can generate hundreds of stories and this is what social media PR aims at.

What happens when the target audience likes your idea?

True. They spread the word. Actually the truth is: they spread the word with enthusiasm.

But there is more. 
What happens when the target audience are creative people, the musicians all over the world? 

See below. Get inspired. :)

YouTube Culture and the Politics of Authenticity

YouTube Target

The Machine is (Changing) Us: YouTube Culture and the Politics of Authenticity is Michael Wesch's keynote presentation from Personal Democracy Forum 2009  - a great educational video that you can see below.

Michael Lee Wesch is Assistant Professor of cultural anthropology at Kansas State University. Wesch's work includes media ecology and the emerging field of digital ethnography, where he studies the effect of new media on human interaction.

Wesch created the popular short video, "Web 2.0 ... The Machine is Us/ing Us."  (2nd video below) Released on YouTube on January 31, 2007, it quickly became the most popular video in the blogosphere and was viewed over 10 million times. 

Wesch has won several awards for his work with video, including a Wired Magazine Rave Award and the John Culkin Award for Outstanding Media Praxis from the Media Ecology Association.  Info source

Michael Wesch - PdF2009 - The Machine is (Changing) Us

Web 2.0 ... The Machine is Us/ing Us