SOCIAL MEDIA CONFERENCE SPECIAL - SOCIAL ANALYTICS

CIPRTV will this month form part of the CIPR Social Media Conference and so is broadcasting live at 3.50pm, Monday 11 April with a programme dedicated to social analytics -- possibly one of the most revolutionary aspects of every PR professional's role in recent years.

Philip Sheldrake and Russell Goldsmith will be interviewing Emily Dent, Director of NMIncite, a social media intelligence agency, and Connie Bensen, Community Manager and Strategist, Alterian, who provide an integrated marketing platform for their clients that includes social media monitoring amongst other tools.

Video is Great! 
Watch below.

Photos from: 
http://socialmouths.com/blog/wp-content/uploads/2010/03/sentiment_analysis_social_media.png
http://iianalytics.com/wp-content/uploads/2010/06/iStock_000013571623XSmall.jpg

What is the big society anyway... and how will it affect you?

Bell Pottinger's Claire Cater and CIPR CEO Jane Wilson get to grips with the Big Society and how changes to Government policy could impact PR professionals on CIPR TV on Wednesday 2 February.

'The Big Society' is the Coalition Government's policy centre piece, claiming to be an historic transfer of power and accountability from central government to local government and communities. It impacts on the corporate, third and public sector as well as on the communities and individuals who will be affected by the radical shake-up it means in local public services.

This presents communicators in all sectors with a number of challenges, not least remaining in touch with the issues and stakeholders that inform 'The Big Society' in terms of policy development. It could also present opportunities for organisations who embrace a networked approach to delivery and to those who place a premium on local relationships and corporate social responsibility. It could present further issues in areas such as internal communications.

So now is the time to sort out the myths from the realities and explore exactly what 'The Big Society' means for the PR profession at large.

Jane Wilson is the Chief Executive Officer of the CIPR. Jane is a respected communications expert with over 15 years' experience in senior corporate communications, public relations and marketing roles in public, private and not for profit organizations.

Claire Cater runs the Brand Democracy Network across the Bell Pottinger Group and specialises in helping clients with major challenges or ambitious change programmes. She has recently developed the Big Public Forum which brings together organisations and their stakeholders to plan and co-design services and products. She has a particular expertise in social marketing/behaviour change and is currently writing The Rough Guide to Big Society.

Photo from: http://blog.evansfinch.co.uk/wp-content/uploads/2010/07/Wordle_BigSociety_grab_600x407.jpg

What is the role of the UK Public Affairs Council (UKPAC)? [CIPRtv]

CIPR TV - PR News

CIPR TV reviews the role of the UK Public Affairs Council (UKPAC) as the deadline for lobbyists to sign up to the UKPAC register approaches. UKPAC chairman Elizabeth France CBE and UKPAC and CIPR board member Keith Johnston joined CIPR TV studio to discuss the role of UKPAC and lobbying in the UK.

UKPAC was established in July 2010 with the aim of promoting effective self-regulation of the public affairs sector through the quarterly publication of a voluntary register of lobbyists and the promotion of enforceable codes of practice. Registration closes on 31 January 2011.

Elizabeth is Chair of the Office for Legal Complaints, a member of the British Transport Police Authority and Vice President of Aberystwyth University. Her career has been mainly in the public sector, in the Home Office, as Information Commissioner and more recently as Chief Ombudsman and Chief Executive of the Ombudsman Service, which provides the Telecommunications Ombudsman Service (Otelo), the Energy Ombudsman Service and the Surveyors Ombudsman Service.

Keith is the Director of Policy and Communications at the Society of Trust and Estate Practitioners. He lobbies international institutions and national governments on legal, tax and regulatory matters affecting professional private client advisors.

 (Via CIPRtv)

Measurement & Evaluation of PR: Barry Leggetter, Executive Director AMEC

How to Sell the Evaluation?

"Get Over the Overload! 

What's important for you... you don't have to measure everything...!"

The measurement and evaluation of public relations is one of the hottest topics in the industry and is crucial to demonstrating its value. Barry Leggetter is at the forefront of this modernization effort.

Barry is Executive Director of the International Association for Measurement and Evaluation of Communication (AMEC). A former national newspaper journalist, Barry has spent 25 years in major PR consultancy and has been UK MD of Porter Novelli, Fleishman Hillard and Golin Harris. His most recent appointment was global chairman of Bite Communications. He's a Fellow of the CIPR.

Barry updates us on the progress made since the Barcelona Principles were agreed in June, and comments on the death of Advertising Value Equivalent (AVE) and how practitioners should get to grips with the measurement and evaluation of fragmented and social media.

Video presents a great overview of how to measure PR, digital PR, social media. It's  the last  educational video from CIPR TV for 2010. 

CIPR Presidential Debate - PR Trends & Issues!

Source

Rob Brown and Sally Sykes - the two candidates for CIPR President-Elect for 2011 - go head to head in a Question Time-style debate over their hopes and plans for the Institute. Putting them through their paces is the regular presenter Philip Sheldrake. The CIPR's new CEO, Jane Wilson, introduces the proceedings and asks the first question. The pressure is well and truly on, with eligible CIPR members having until noon, 19 November, to make up their mind as to who to elect. 

PR professionals are good at planning debates. PR professionals are even better at participating! CIPR Presidential Debate  presents an overview of current trends and issues in the PR industry. What is the future of the PR profession? PR students will have  an opportunity for career success and development if they read, learn and practice. PR students need to be up to date with the latest trends in the industry!

(CIPR Presidential Debate - video below)