Creativity is simple. Give it a chance.

"You Owe It To Your Great Killed Ideas. They Are Doable."

Source: http://adsoftheworld.com/media/print/leap_studios_chance?size=_original

Imagine you've just accidentally hit "Reply All"

This Bridgestone Super Bowl ad wants you to imagine you've just accidentally hit "Reply All" instead of "Reply" on an email. Imagine it's one of those really personal emails that you only wanted one person to read. 

And now, imagine that everyone you've ever worked with is about to find out what you "really think."

In this spot, you'll see just how far one man is willing to go to right his "Reply All" wrongs. " 

Creative, very creative! :)

(Watch video below)

Changing Education Paradigms: How to Prepare Students for the Future?

Divergent Thinking:  An Essential Capacity for Creativity

This animate was adapted from a talk given at the RSA by Sir Ken Robinson, world-renowned education and creativity expert and recipient of the RSA's Benjamin Franklin award.

Video presents a great overview of how education needs to be transformed in order to prepare students for the future. 

Visual Theater - How to Tell a Story Creatively

Mapping during 600 years anniversary of the astrological tower clock situated at Old Town Square in the center of Prague, Czech Republic.

The Macula & Tomato Production

Prague 2010

Video tells the story of the astrological tower clock through an absolutely creative visual theater.
 

What Does It Take to Make It in PR? (interview)

Be Proactive! Be Persistent!

Mark Ragan sits down with Silvia Davi, VP Corporate Communications - NASDAQ; Alayna Francis, VP Communications - Swiss Re; and Gemma Craven, Senior VP - Ogilvy to discuss the skills needed to make it in the PR world.  Why women make up 70% of the PR industry? Those and more answers in the video-interview.

3 Key Attributes the aspiring PR professional needs to know:

1. How to balance clients' requests
2. How to engage / work with individuals
3. How to manage interpersonal relations

4 Key Qualities of PR professionals:

1. Social media understanding
2. Good writing skills
3. Curiosity
4. Creativity