Be Proactive! Be Persistent!Mark Ragan sits down with Silvia Davi, VP Corporate Communications - NASDAQ; Alayna Francis, VP Communications - Swiss Re; and Gemma Craven, Senior VP - Ogilvy to discuss the skills needed to make it in the PR world. Why women make up 70% of the PR industry? Those and more answers in the video-interview.
3 Key Attributes the aspiring PR professional needs to know:
- How to balance clients' requests
- How to engage / work with individuals
- How to manage interpersonal relations
4 Key Qualities of PR professionals:
- Social media understanding
- Good writing skills
- Curiosity
- Creativity
