One day.. in 2012

                                           Something cool. Something that happens in one day.
                                           Great video, for a great campaign.

This Earth Hour 2012: 8.30pm, Sat 31 March

This Earth Hour 2012: 8.30pm, Saturday 31 March, celebrate your action for the planet with the people of world by switching off your lights for an hour, then go beyond the hour.

From its inception as a single-city initiative -- Sydney, Australia - in 2007, Earth Hour has grown into a global symbol of hope and movement for change. Earth Hour 2011 created history as the world's largest ever voluntary action with people, businesses and governments in 135 countries across every continent coming together to celebrate an unambiguous commitment to the one thing that unites us all -- the planet.

Daniel Goleman on compassion

Video on positive thinking and psychology in life... how we can be better people and help each other more. 


About Daniel Goleman

Daniel Goleman is an internationally known psychologist who lectures frequently to professional groups, business audiences, and on college campuses. Working as a science journalist, Goleman reported on the brain and behavioral sciences for The New York Timesfor many years. His 1995 book, Emotional Intelligence (Bantam Books) was on The New York Times bestseller list for a year-and-a-half; with more than 5,000,000 copies in print worldwide in 40 languages, and has been a best seller in many countries.
The Harvard Business Review called emotional intelligence— which discounts IQ as the sole measure of one’s intelligence — “a revolutionary, paradigm-shattering idea” and chose his article “What Makes a Leader” as one of ten “must-read” articles from its pages. Emotional Intelligence was named one of the 25 “Most Influential Business Management Books” by TIME Magazine.
Source: http://danielgoleman.info/biography/

Your Art Here - H&M USA 2011 [case-study]

A Creative PR idea that won popularity and hearts! :)
About NYC and Fashion...


Check out behind-the-scenes footage from the 2011 Your Art Here photo shoot! The film highlights the experiences of the winning T-shirt design artists who were flown to New York City, styled in their tees and captured on film for the world to see! See what the artists have to say about their journey and experience their adventures first hand!

Your Art Here 2011 T-shirts available in U.S. stores August 4th!

Kelly Brook and Carlsberg 3D Cinema Experience [VIDEO]

Kelly Brook brings 3D to life by surprising a London cinema audience during the adverts.


PR Experience and a really creative story to remember! :) watch below! 

PR & Advertising = Image-making

One very creative country overview and some strange facts about England...
Imagemaking, Public Relations and advertising obviously can work together.
Watch how in the video below!

Production Company : Spy films 

Director : Trevor Cornish 
Agency : FRED & FARID, PARIS 
Creative Directors : Fred & Farid 

Copywriters: Fred & Farid, Laurent Leccia, Thomas Raillard AD: Laurent Leccia, Thomas Raillard

Emotional Equations in Business Psychology [VIDEO]

Drawing on the theories of Abraham Maslow and Viktor Frankl, Stanford alumnus Chip Conley shares about his search for meaning in business and in life. Conley then discusses a set of "emotional equations" that may point toward happiness. Conley graduated with an AB in economics and an MBA from Stanford.


Watch Video below!

Photo from: http://www.newport.ac.uk/healthsocialsciences/profile/PublishingImages/business%20psychology.jpg

The Future of Online Media: THE MASTERCLASS

Keys to successful online campaigns:

• Focus on memorable and compelling messages
• Select the right communication channels to reach your target audience
• Start campaigns with the consumer and develop the right product/message/idea
• Mirror the digital network - select the right media
• Follow the process: Collect, Store and Access

Consider the following factors:

• Data available (accurate, fresh, relevant)
• Objectives, persuasion or awareness
• Types of goods or services being sold
• Where audience is found in purchase funnel

Source: http://live.nma.co.uk/downloads/tmc-the-future-of-online-display-advertising/MIRROR.pdf
Photo: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7adLwR5a5BFC9GpX3-3uAKTqYLOaWZ6tjf8VZwBxpbihEfah-6cbIyiDoImo8bG2NjvKtK3UV9XiDv_chSYvjP7c9i-W6dXjI4FaLyznTj3Nrn9CXLxr7VkPi841lMqJOJJ3oLcU7/s1600/online+media+advertising.jpg

Google+ and what it's about?

...To make sharing on the web more like sharing in real life.
... the first five features of Google+ at plus.google.com.


A new social network - what do you think about that?

And really do we need all those plans and schedules?
Free time is what nobody wants to plan...

Digital Life: Today and Tomorrow [VIDEO]

Facts and Conclusions: 

• It takes 100 years to have 1 billion fixed lines & only 20 years to reach 5 billion mobile subscriptions 
• More consumers will access the Internet by mobile devices than by desktop or laptop by 2014
• 2015 forecast of annual global mobile data traffic (75 exabytes) is equal to 19.000 million DVDs 
• Mobile-only Internet population will grow 56-fold up to 788 million by the end of 2015
• In 2015 mobile devices will exceed the home PC base installed
• 500 million mobile using mobile health Apps in 2015 
• In 2015 revenue mobile Apps will be an amount near to 40.000 million dollar
• M2M revenues will grow more than 3,5-fold from 2010 to 2015
• The TV experience will be more personal and social but less familiar 
• Traffic generated by 20 homes will be greater than the total traffic of Internet in 1995
• New services in the cloud: “ Your Desktop Wherever You Want”
• Social Networks revenues will grow more than 4-fold from 2010 to 2015
• By 2015, it is expected that 500 million people worldwide use their mobiles as metro and bus tickets 
• MMO (Massive Multiplayer Online) is expected to reach 20.000 million dollar by 2015
• It is expected that in 2015 it will exist 2,5 Internet connected devices per inhabitants worldwide

source: http://digitallife.neolabels.com/ 

World Report 2011: PR Consultancy with Double Digit Growth

International PR sector in good health with double digit growth in 2010

BARCELONA, 26 MAY 2011 – The international public relations (PR) consultancy sector grew bigger and stronger in 2010 and is expected to grow again in 2011, according to the latest World Report from the International Communications Consultancy Organisation (ICCO). Digital and social media services are playing an increasingly important role as PR gains share against other marketing disciplines, though staffing remains a challenge.

Revenues and profitability

The consultancy industry saw moderate or double-digit growth in 2010 in a majority of the 24 countries surveyed.

The world’s two largest markets for public relations – the US and the UK – both rebounded from a five percent decline in fee income in 2009 to record a double-digit recovery in 2010. US consultancies posted an average 11% increase in overall fee revenue, while the UK saw a 13% increase. Both also saw improvements to profitability, the UK by an average of 30%.

Western European countries saw more modest growth or nearly unchanged conditions (from -1% to +3.5%), though the Nordics and Central and Eastern European countries fared better, with average growth ranging from 5% to 12% for the year. Belgium outperformed its neighbours with 10% growth, mostly driven by work for and around the European Parliament and Commission. Croatia and Ireland were the big exceptions, with fees shrinking by close to 15% each on the back of public and private spending cuts in 2010.

Brazil and Russia pushed ahead with 23% and 17% increases in revenues respectively, supported by strong economic expansion in their countries. Australia grew by approximately 10%, fuelled by the increasing internationalisation of public relations activities.

Service demand

In 2010, consumer marketing communications accounted for one-third of PR consultancy revenues in the UK. They also contributed to growth in the US, where healthcare, corporate and crisis communications were the other main sources of revenue. The same four service areas drove growth throughout Europe, aided by work in public affairs and media relations.

In other regions, Brazil saw rising demand for social media services and international communications, and Indian consultancies benefitted from high demand for financial communications, consumer marketing and technology.

For 2011, digital and social media services, corporate communications, crisis management and public affairs are reported by a majority to be expanding, while revenues from event management services are in decline.

Growth industries

The energy sector represents an important source of growth for PR consultancy in 17 surveyed countries, and healthcare in 11. The financial industry is listed as a growing source of business in nine countries (including the US and UK), though Italy, Portugal and Turkey view this as one of the industries with the worst prospects for the year.

The public sector looks especially promising in eight countries but has low potential in another four, namely where recent spending cuts are still taking effect (Austria, Ireland, Italy and the UK).

As for the least promising industries overall, retail tops the list, followed by automotive and real estate.

Digital and social media

Demand for digital services rose internationally in 2010. As a percentage of overall fee income for PR consultancies, these services remained relatively small (ranging from 5 to 20%) but show an increase over 2009. Surveyed countries overwhelmingly expect demand for digital services to increase again over the course of 2011.

More and more, marketers are requesting digital services that include social media expertise, and a large majority of PR consultancies have already integrated these services into their offering.

Outlook for 2011

All countries surveyed in the World Report expect conditions to be as good or better in 2011 than in 2010. 20 out of 24 predict outright growth this year of up to 20%, while the remaining four predict that fee revenues will remain the same or increase slightly.

Challenges ahead

The top five challenges ahead for public relations consultancies, according to surveyed countries, are:

1. Staffing
2. Client budgets
3. Profitability
4. Pricing 
5. Competition
   

The issue of attracting talent (and then retaining it) will be one of the biggest concerns for PR consultancies this year since growing the business depends upon achieving the right mix of skills and experience and having the ability to form lasting relationships with clients.

Commenting on the report’s findings, ICCO President, Richard Houghton said; “Clearly 2008 and 2009 were very tough for the consultancy sector internationally, but this report gives solid reasons to take a positive outlook for 2011 and beyond. The growing demand for digital and social media services, combined with lean consultancies as a result of the downturn, means we are well placed to benefit from what economic growth there is and the associated demand for communications services and support.”

Methodology

The ICCO World Report 2011 includes data from national PR trade associations in 24 countries spanning Europe, North and South America and Asia-Pacific. Data was collected during April and May 2011 through a written questionnaire.

Complete information and commentary can be found on: http://insights.iccopr.com. Past reports can be downloaded from the ICCO website: http://www.iccopr.com/knowledge-base/Worldreports.aspx.

Info Source: 

International Communications Consultancy Organization (ICCO) http://www.iccopr.com/common/popup.aspx?newsId=NjE%3d-rtxD78kikIM%3d

SPREAD THE TED [case study]

Creativity is in the strategic approach. But not only. 
Creativity is in the people involved. Communication channels have become standardized - social media, tv/radio/cinema commercials, events ...you know them all.


What about a new channel of communication? Great. 
How does this work or how to create the word of mouth effect offline?


Watch the video!
"We called the city´s most ramarkable speakers: TAXI DRIVERS. What for? 
To make TEDx ideas get to ordinary people."

What's so funny about the Web?

Performer and web toymaker Ze Frank delivers a hilarious nerdcore standup routine, then tells us what hes seriously passionate about: helping people create and interact using simple, addictive web tools.

Watch creative video presentation and great sense of humor below!


Photo from: http://www.shishirk.com/wp-content/uploads/2010/11/67562788_2-10000-Funny-Jokes-Website-Mumbai.jpg 

Second Life Founder, Philip Rosedale [VIDEO INTERVIEW]

Kevin Rose interviews Second Life Founder, Philip Rosedale.


Great insights on business development and tips for success!

Ben Horowitz Co-Founder Andreessen Horowitz [PRESENTATION]

Learn how business works directly from groundbreaking entrepreneurs and business leaders. 

This episode features Ben Horowitz, co-founder of Andreessen Horowitz, a $300 million venture fund aimed at investing in new entrepreneurs, products, and companies in the technology industry. 

Presented by UC Berkeleys College of Engineering's Center for Entrepreneurship.

Video is almost 48 min long but it is a motivational presentation on what leads to success and how everyone should aim big in order to change the world for the better.

Photo from: http://www.johnpaulaguiar.com/wp-content/uploads/2010/12/EntrepreneurBlogs1.jpg 

What Are the Trends in Social Media 2011-2012? [VIDEO]

Brian Solis shares his opinion on trends in social media 2011. 
Video interview presents some quite insightful ideas on the future development of the New Web, consumer involvement and prospective marketing efforts that might occur as a result of the changing digital community

SOCIAL MEDIA CONFERENCE SPECIAL - SOCIAL ANALYTICS

CIPRTV will this month form part of the CIPR Social Media Conference and so is broadcasting live at 3.50pm, Monday 11 April with a programme dedicated to social analytics -- possibly one of the most revolutionary aspects of every PR professional's role in recent years.

Philip Sheldrake and Russell Goldsmith will be interviewing Emily Dent, Director of NMIncite, a social media intelligence agency, and Connie Bensen, Community Manager and Strategist, Alterian, who provide an integrated marketing platform for their clients that includes social media monitoring amongst other tools.

Video is Great! 
Watch below.

Photos from: 
http://socialmouths.com/blog/wp-content/uploads/2010/03/sentiment_analysis_social_media.png
http://iianalytics.com/wp-content/uploads/2010/06/iStock_000013571623XSmall.jpg

What Topics Go Viral Online?

Smartwater presents Jennnifer Aniston in her first ever viral video.


Video tells the truth. Really, what goes viral on the internet? 


It is what it is... it is all in the video below.  :)


Creative commercial, tells a good story.

Super Slo-mo Surfer! - South Pacific - BBC Two

HD super slow motion video of big wave surfer Dylan Longbottom in a 12 foot monster barrel - the first shots of their kind ever recorded.


Super creative video presentation!

The Crucial Skill for Tomorrow's Leaders

Management thought leaders share their ideas on what future leaders can't live without. Business leaders advise on the key skills needed for success. 
Learn and Lead! 


Watch and Learn! :)


Photo from: http://idg.bg/startup/startup/2010/11/25/336-leadership-qualities1.jpg