November 29, 2010

The Social Media Press Release...

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The Social Media Press Release

How to write the Social Media Press Release?

Keep in mind that in the end of the day what matters is the creative approach.
To attract attention in the New Web, your Press Release needs to be:
  • Relevant
  • Consistent
  • Unique
Check out the sample below. 
Info source: http://www.shiftcomm.com/downloads/smprtemplate.pdf

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Old Press Release vs. Social Media Press Release

November 16, 2010

Corporate Guidelines for Social Media - Best Practices

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Source

Take a look at JetBlue’s social media policy, as well as other great examples, from companies including Forrester, Intel, IBM, Best Buy and Coca-Cola, to get ideas for your company’s social media policy.

The examples/links of best practices of social media policies were first published in HOW TO: Define the Role of Your Social Media Team on http://mashable.com/2010/11/16/social-media-team-role/

November 14, 2010

Changing Education Paradigms: How to Prepare Students for the Future?

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Divergent Thinking:  An Essential Capacity for Creativity

This animate was adapted from a talk given at the RSA by Sir Ken Robinson, world-renowned education and creativity expert and recipient of the RSA's Benjamin Franklin award.

Video presents a great overview of how education needs to be transformed in order to prepare students for the future.