October 17, 2010

How to Use Social Media for Personal Empowerment and Career Success?

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Source
The 2nd edition of Me 2.0 by Dan Schawbel is a guide for personal success in the New Web. It shares insights on personal branding:
  • Know what your brand is
  • Build your network before you need it
  • Know what you want 
4 Rules of Networking and Personal Branding by Dan Schawbel 
    1. Neutralism  
    2. Giving
    3. Targeting 
    4. Reconnecting

        October 13, 2010

        The Future of Publishing - Creative Approach (video)

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        Source: https://www.communicationsmgr.com/projects/1387/Multimedia/Gallery/logoV3.jpg
        The End = The Beginning 

        When can this statement be true?
        Now it is the time of the New Web. People behave differently, they need to be approached differently. Watch video below - a brilliant suggestion for finding solutions.

        October 06, 2010

        What Does It Take to Make It in PR? (interview)

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        Be Proactive! Be Persistent!

        Mark Ragan sits down with Silvia Davi, VP Corporate Communications - NASDAQ; Alayna Francis, VP Communications - Swiss Re; and Gemma Craven, Senior VP - Ogilvy to discuss the skills needed to make it in the PR world.  Why women make up 70% of the PR industry? Those and more answers in the video-interview.


        3 Key Attributes the aspiring PR professional needs to know:
        1. How to balance clients' requests
        2. How to engage / work with individuals
        3. How to manage interpersonal relations

        4 Key Qualities of PR professionals:
        1. Social media understanding
        2. Good writing skills
        3. Curiosity
        4. Creativity