December 27, 2010

North Point's iBand - Feliz Navidad [SONG]

And here it is a very creative interpretation of a Christmas song: Feliz Navidad using borrowed iPhones and iPads at North Point Community Church. 

Watch video below.


How social media, web and mobile tell the story of the Nativity.
Christmas story told through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon...

Times change, the feeling remains the same.

December 26, 2010

Christmas Creative PR

It is the enjoyable Holiday Season, Christmas time when everybody is happy and positive. 

The following PR initiative definitely made people smile and feel the Christmas spirit all around in an unforgettable experience. 

Unsuspecting shoppers got a big surprise while enjoying their lunch. 

Over 100 participants in this awesome Christmas Flash Mob. This is a must see!

This flash mob was organized by to wish everyone a very Merry Christmas! 

(watch video below)

December 25, 2010

Merry Christmas and a Creative New Year!

Dear PRWeekend friends,

Merry Christmas and a Creative New Year 2011!

 A special thank you to all of you for the great ideas, the encouraging feedback and for just being what you are: unique. 

We hope the international spirit at our community will encourage all of us to be 
creative and prosperous in 2011!

The fun is just getting started!

PRWeekend Team

December 20, 2010

How do you retain and develop talent in a recession? [INTERVIEW]

Sir Martin Sorrell, CEO, WPP shares his professional opinion on the following hot topic:
How do you retain and develop talent in a recession?
Video below gives a brief overview on how big corporations deal with talent development during recession time. The interview is also a good info source for PR students or recent PR Grads.

December 19, 2010

LFF 2010: Unilever Creative Challenge Grand Prize Winner - Vaseline [VIDEO]


"Melody of Skin" by Japanese director, Ryoko Kawanishi, took the Grand Prize at the BFI London Film Festival, Unilever Consumer Creative Challenge. Unilever Creative Challenge Grand Prize Winner is a very creative video for Vaseline!

Watch below!

December 16, 2010

Pyramid of Success

"Success is a peace of mind which is a direct result of self-satisfaction in knowing you made the effort to become the best of which you are capable"
John Wooden, Head Coach

December 06, 2010

Measurement & Evaluation of PR: Barry Leggetter, Executive Director AMEC

How to Sell the Evaluation?
"Get Over the Overload! 
What's important for you... you don't have to measure everything...!"

The measurement and evaluation of public relations is one of the hottest topics in the industry and is crucial to demonstrating its value. Barry Leggetter is at the forefront of this modernization effort.

Barry is Executive Director of the International Association for Measurement and Evaluation of Communication (AMEC). A former national newspaper journalist, Barry has spent 25 years in major PR consultancy and has been UK MD of Porter Novelli, Fleishman Hillard and Golin Harris. His most recent appointment was global chairman of Bite Communications. He's a Fellow of the CIPR.

Barry updates us on the progress made since the Barcelona Principles were agreed in June, and comments on the death of Advertising Value Equivalent (AVE) and how practitioners should get to grips with the measurement and evaluation of fragmented and social media.

Video presents a great overview of how to measure PR, digital PR, social media. It's  the last  educational video from CIPR TV for 2010. 

December 03, 2010

YouTube Culture and the Politics of Authenticity

YouTube Target

The Machine is (Changing) Us: YouTube Culture and the Politics of Authenticity is Michael Wesch's keynote presentation from Personal Democracy Forum 2009  - a great educational video that you can see below.

Michael Lee Wesch is Assistant Professor of cultural anthropology at Kansas State University. Wesch's work includes media ecology and the emerging field of digital ethnography, where he studies the effect of new media on human interaction.

Wesch created the popular short video, "Web 2.0 ... The Machine is Us/ing Us."  (2nd video below) Released on YouTube on January 31, 2007, it quickly became the most popular video in the blogosphere and was viewed over 10 million times. 

Wesch has won several awards for his work with video, including a Wired Magazine Rave Award and the John Culkin Award for Outstanding Media Praxis from the Media Ecology Association.  Info source

Michael Wesch - PdF2009 - The Machine is (Changing) Us

Web 2.0 ... The Machine is Us/ing Us