September 12, 2011

Daniel Goleman on compassion


Video on positive thinking and psychology in life... how we can be better people and help each other more. 

About Daniel Goleman

Daniel Goleman is an internationally known psychologist who lectures frequently to professional groups, business audiences, and on college campuses. Working as a science journalist, Goleman reported on the brain and behavioral sciences for The New York Timesfor many years. His 1995 book, Emotional Intelligence (Bantam Books) was on The New York Times bestseller list for a year-and-a-half; with more than 5,000,000 copies in print worldwide in 40 languages, and has been a best seller in many countries.
The Harvard Business Review called emotional intelligence— which discounts IQ as the sole measure of one’s intelligence — “a revolutionary, paradigm-shattering idea” and chose his article “What Makes a Leader” as one of ten “must-read” articles from its pages. Emotional Intelligence was named one of the 25 “Most Influential Business Management Books” by TIME Magazine.

August 21, 2011

Your Art Here - H&M USA 2011 [case-study]

A Creative PR idea that won popularity and hearts! :)
About NYC and Fashion...

Check out behind-the-scenes footage from the 2011 Your Art Here photo shoot! The film highlights the experiences of the winning T-shirt design artists who were flown to New York City, styled in their tees and captured on film for the world to see! See what the artists have to say about their journey and experience their adventures first hand!

Your Art Here 2011 T-shirts available in U.S. stores August 4th!

August 06, 2011

Kelly Brook and Carlsberg 3D Cinema Experience [VIDEO]

Kelly Brook brings 3D to life by surprising a London cinema audience during the adverts.

PR Experience and a really creative story to remember! :) watch below! 

July 17, 2011

PR & Advertising = Image-making

One very creative country overview and some strange facts about England...
Imagemaking, Public Relations and advertising obviously can work together.
Watch how in the video below!

Production Company : Spy films 
Director : Trevor Cornish 
Creative Directors : Fred & Farid
Copywriters: Fred & Farid, Laurent Leccia, Thomas Raillard AD: Laurent Leccia, Thomas Raillard

July 03, 2011

Emotional Equations in Business Psychology [VIDEO]


Drawing on the theories of Abraham Maslow and Viktor Frankl, Stanford alumnus Chip Conley shares about his search for meaning in business and in life. Conley then discusses a set of "emotional equations" that may point toward happiness. Conley graduated with an AB in economics and an MBA from Stanford.

Watch Video below!

Photo from:

June 29, 2011

The Future of Online Media: THE MASTERCLASS

Keys to successful online campaigns:

  • Focus on memorable and compelling messages
  • Select the right communication channels to reach your target audience
  • Start campaigns with the consumer and develop the right product/message/idea
  • Mirror the digital network - select the right media
  • Follow the process: Collect, Store and Access

Consider the following factors:

  • Data available (accurate, fresh, relevant)
  • Objectives, persuasion or awareness
  • Types of goods or services being sold
  • Where audience is found in purchase funnel


Google+ and what it's about?

...To make sharing on the web more like sharing in real life.
... the first five features of Google+ at

A new social network - what do you think about that?

And really do we need all those plans and schedules?
Free time is what nobody wants to plan...

June 19, 2011

Digital Life: Today and Tomorrow [VIDEO]


Facts and Conclusions: 

  • It takes 100 years to have 1 billion fixed lines & only 20 years to reach 5 billion mobile subscriptions 
  • More consumers will access the Internet by mobile devices than by desktop or laptop by 2014
  • 2015 forecast of annual global mobile data traffic (75 exabytes) is equal to 19.000 million DVDs 
  • Mobile-only Internet population will grow 56-fold up to 788 million by the end of 2015
  • In 2015 mobile devices will exceed the home PC base installed
  • 500 million mobile using mobile health Apps in 2015 
  • In 2015 revenue mobile Apps will be an amount near to 40.000 million dollar
  • M2M revenues will grow more than 3,5-fold from 2010 to 2015
  • The TV experience will be more personal and social but less familiar 
  • Traffic generated by 20 homes will be greater than the total traffic of Internet in 1995
  • New services in the cloud: “ Your Desktop Wherever You Want”
  • Social Networks revenues will grow more than 4-fold from 2010 to 2015
  • By 2015, it is expected that 500 million people worldwide use their mobiles as metro and bus tickets 
  • MMO (Massive Multiplayer Online) is expected to reach 20.000 million dollar by 2015
  • It is expected that in 2015 it will exist 2,5 Internet connected devices per inhabitants worldwide


June 02, 2011

World Report 2011: PR Consultancy with Double Digit Growth


International PR sector in good health with double digit growth in 2010

BARCELONA, 26 MAY 2011 – The international public relations (PR) consultancy sector grew bigger and stronger in 2010 and is expected to grow again in 2011, according to the latest World Report from the International Communications Consultancy Organisation (ICCO). Digital and social media services are playing an increasingly important role as PR gains share against other marketing disciplines, though staffing remains a challenge.
Revenues and profitability
The consultancy industry saw moderate or double-digit growth in 2010 in a majority of the 24 countries surveyed.
The world’s two largest markets for public relations – the US and the UK – both rebounded from a five percent decline in fee income in 2009 to record a double-digit recovery in 2010. US consultancies posted an average 11% increase in overall fee revenue, while the UK saw a 13% increase. Both also saw improvements to profitability, the UK by an average of 30%.
Western European countries saw more modest growth or nearly unchanged conditions (from -1% to +3.5%), though the Nordics and Central and Eastern European countries fared better, with average growth ranging from 5% to 12% for the year. Belgium outperformed its neighbours with 10% growth, mostly driven by work for and around the European Parliament and Commission. Croatia and Ireland were the big exceptions, with fees shrinking by close to 15% each on the back of public and private spending cuts in 2010.
Brazil and Russia pushed ahead with 23% and 17% increases in revenues respectively, supported by strong economic expansion in their countries. Australia grew by approximately 10%, fuelled by the increasing internationalisation of public relations activities.
Service demand
In 2010, consumer marketing communications accounted for one-third of PR consultancy revenues in the UK. They also contributed to growth in the US, where healthcare, corporate and crisis communications were the other main sources of revenue. The same four service areas drove growth throughout Europe, aided by work in public affairs and media relations.
In other regions, Brazil saw rising demand for social media services and international communications, and Indian consultancies benefitted from high demand for financial communications, consumer marketing and technology.
For 2011, digital and social media services, corporate communications, crisis management and public affairs are reported by a majority to be expanding, while revenues from event management services are in decline.
Growth industries
The energy sector represents an important source of growth for PR consultancy in 17 surveyed countries, and healthcare in 11. The financial industry is listed as a growing source of business in nine countries (including the US and UK), though Italy, Portugal and Turkey view this as one of the industries with the worst prospects for the year.
The public sector looks especially promising in eight countries but has low potential in another four, namely where recent spending cuts are still taking effect (Austria, Ireland, Italy and the UK).
As for the least promising industries overall, retail tops the list, followed by automotive and real estate.
Digital and social media
Demand for digital services rose internationally in 2010. As a percentage of overall fee income for PR consultancies, these services remained relatively small (ranging from 5 to 20%) but show an increase over 2009. Surveyed countries overwhelmingly expect demand for digital services to increase again over the course of 2011.
More and more, marketers are requesting digital services that include social media expertise, and a large majority of PR consultancies have already integrated these services into their offering.
Outlook for 2011
All countries surveyed in the World Report expect conditions to be as good or better in 2011 than in 2010. 20 out of 24 predict outright growth this year of up to 20%, while the remaining four predict that fee revenues will remain the same or increase slightly.
Challenges ahead
The top five challenges ahead for public relations consultancies, according to surveyed countries, are:
  1. Staffing
  2. Client budgets
  3. Profitability
  4. Pricing 
  5. Competition
The issue of attracting talent (and then retaining it) will be one of the biggest concerns for PR consultancies this year since growing the business depends upon achieving the right mix of skills and experience and having the ability to form lasting relationships with clients.
Commenting on the report’s findings, ICCO President, Richard Houghton said; “Clearly 2008 and 2009 were very tough for the consultancy sector internationally, but this report gives solid reasons to take a positive outlook for 2011 and beyond. The growing demand for digital and social media services, combined with lean consultancies as a result of the downturn, means we are well placed to benefit from what economic growth there is and the associated demand for communications services and support.”
The ICCO World Report 2011 includes data from national PR trade associations in 24 countries spanning Europe, North and South America and Asia-Pacific. Data was collected during April and May 2011 through a written questionnaire.
Complete information and commentary can be found on: Past reports can be downloaded from the ICCO website:
Info Source: 
International Communications Consultancy Organization (ICCO)

May 14, 2011

SPREAD THE TED [case study]

Creativity is in the strategic approach. But not only. 
Creativity is in the people involved. Communication channels have become standardized - social media, tv/radio/cinema commercials, events know them all.

What about a new channel of communication? Great. 
How does this work or how to create the word of mouth effect offline?

Watch the video!
"We called the city´s most ramarkable speakers: TAXI DRIVERS. What for? 
To make TEDx ideas get to ordinary people."

April 26, 2011

What's so funny about the Web?

Performer and web toymaker Ze Frank delivers a hilarious nerdcore standup routine, then tells us what hes seriously passionate about: helping people create and interact using simple, addictive web tools.

Watch creative video presentation and great sense of humor below!

Photo from: 

April 24, 2011

Second Life Founder, Philip Rosedale [VIDEO INTERVIEW]

Kevin Rose interviews Second Life Founder, Philip Rosedale.

Great insights on business development and tips for success!

Ben Horowitz Co-Founder Andreessen Horowitz [PRESENTATION]

Learn how business works directly from groundbreaking entrepreneurs and business leaders. 

This episode features Ben Horowitz, co-founder of Andreessen Horowitz, a $300 million venture fund aimed at investing in new entrepreneurs, products, and companies in the technology industry. 
Presented by UC Berkeleys College of Engineering's Center for Entrepreneurship.

Video is almost 48 min long but it is a motivational presentation on what leads to success and how everyone should aim big in order to change the world for the better.

Photo from: 

What Are the Trends in Social Media 2011-2012? [VIDEO]


Brian Solis shares his opinion on trends in social media 2011. 
Video interview presents some quite insightful ideas on the future development of the New Web, consumer involvement and prospective marketing efforts that might occur as a result of the changing digital community

April 20, 2011



CIPRTV will this month form part of the CIPR Social Media Conference and so is broadcasting live at 3.50pm, Monday 11 April with a programme dedicated to social analytics -- possibly one of the most revolutionary aspects of every PR professional's role in recent years.

Philip Sheldrake and Russell Goldsmith will be interviewing Emily Dent, Director of NMIncite, a social media intelligence agency, and Connie Bensen, Community Manager and Strategist, Alterian, who provide an integrated marketing platform for their clients that includes social media monitoring amongst other tools.

Video is Great! 
Watch below.

Photos from:

April 12, 2011

What Topics Go Viral Online?

Smartwater presents Jennnifer Aniston in her first ever viral video.

Video tells the truth. Really, what goes viral on the internet? 

It is what it is... it is all in the video below.  :)

Creative commercial, tells a good story.

March 29, 2011

Super Slo-mo Surfer! - South Pacific - BBC Two

HD super slow motion video of big wave surfer Dylan Longbottom in a 12 foot monster barrel - the first shots of their kind ever recorded.

Super creative video presentation!

March 28, 2011

The Crucial Skill for Tomorrow's Leaders


Management thought leaders share their ideas on what future leaders can't live without. Business leaders advise on the key skills needed for success. 
Learn and Lead! 

Watch and Learn! :)

Photo from:

March 27, 2011

The CEO of Technorati Media on Blogging and Trends

Brian Solis talks with Richard Jalichandra, the CEO of Technorati Media.

Great interview on blogging, trends and what's next in the digital? Check it out! 

March 25, 2011

A Brief Cartoon History of Social Networking 1930-2011

Check this creative presentation, tells the story of social media development through the years :)

View more presentations from PeopleBrowsr

March 21, 2011

Creativity is simple. Give it a chance.

"You Owe It To Your Great Killed Ideas. They Are Doable."


March 05, 2011

INFINITY the Biggest Innovative Ad Film!

Creative ideas come true!

An EPIC journey through people's ideas coming to life. It's INFINITY from Batelco that took over 1 year in the making - INFINITY the biggest innovative ad Film.

March 03, 2011

Tips on Crisis Communication by Neil Chapman

On 2 March at 5pm, CIPR TV  talks to Neil Chapman (@najchapman) founder of crisis communications firm Alpha Voice Communications.

Neil recently left BP after 14 years where his most recent role was in the unified command centre in the US, set up to respond to the Deepwater Horizon explosion and oil spill in the Gulf of Mexico.

Neil shares his insight on the communication response to Deepwater Horizon and the role of traditional and social media in a crisis communication effort.

Neil has more than 25 years' managing public affairs issues and crises that have grabbed the headlines in different parts of the world, helping scores of executives to help them communicate more effectively in support of their businesses.

About crisis communication! Watch below! 

Photo from:

March 02, 2011

Eric Schmidt at the 2011 IAB Annual Leadership Meeting [VIDEO]


Eric Schmidt Delivers the Opening Keynote at the 2011 IAB Annual Leadership Meeting. 

Eric Schmidt, CEO and Chairman of the Board, Google, shares his vision for technology, mobile, advertising, the world and beyond.

Watch video below. Find out the latest trends!

February 28, 2011

What is the big society anyway... and how will it affect you?

Bell Pottinger's Claire Cater and CIPR CEO Jane Wilson get to grips with the Big Society and how changes to Government policy could impact PR professionals on CIPR TV on Wednesday 2 February.

'The Big Society' is the Coalition Government's policy centre piece, claiming to be an historic transfer of power and accountability from central government to local government and communities. It impacts on the corporate, third and public sector as well as on the communities and individuals who will be affected by the radical shake-up it means in local public services.

This presents communicators in all sectors with a number of challenges, not least remaining in touch with the issues and stakeholders that inform 'The Big Society' in terms of policy development. It could also present opportunities for organisations who embrace a networked approach to delivery and to those who place a premium on local relationships and corporate social responsibility. It could present further issues in areas such as internal communications.

So now is the time to sort out the myths from the realities and explore exactly what 'The Big Society' means for the PR profession at large.

Jane Wilson is the Chief Executive Officer of the CIPR. Jane is a respected communications expert with over 15 years' experience in senior corporate communications, public relations and marketing roles in public, private and not for profit organizations.

Claire Cater runs the Brand Democracy Network across the Bell Pottinger Group and specialises in helping clients with major challenges or ambitious change programmes. She has recently developed the Big Public Forum which brings together organisations and their stakeholders to plan and co-design services and products. She has a particular expertise in social marketing/behaviour change and is currently writing The Rough Guide to Big Society.

Photo from:

February 26, 2011

To improve is to change. To be perfect is to change often.

If you don't like something, change it. If you can't change it, change your attitude. Nothing we can do can change the past, but everything we do changes the future. 

"The strongest principle of growth lies in human choice."
George Eliot
"Energy and persistence alter all things."
Benjamin Franklin

It's a commercial of "Boxing After Dark", an HBO boxing program. True motivation and inspiration! Watch video below.

* Picture from:

February 14, 2011

Brian Solis Keynote - Affiliate Summit West 2011

Brian Solis, author of the bestselling book, Engage, delivered the keynote address at Affiliate Summit West 2011 on Tuesday, January 11, 2011.

More about Brian Solis:

Brian Solis is the author of Engage! The complete guide for businesses to build and measure success in the social web. Brian is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. 

He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. is among the world's leading business and marketing online resources.

February 09, 2011

Imagine you've just accidentally hit "Reply All"


This Bridgestone Super Bowl ad wants you to imagine you've just accidentally hit "Reply All" instead of "Reply" on an email. Imagine it's one of those really personal emails that you only wanted one person to read. 

And now, imagine that everyone you've ever worked with is about to find out what you "really think."

In this spot, you'll see just how far one man is willing to go to right his "Reply All" wrongs. " 

Creative, very creative! :)

(Watch video below)

February 08, 2011

Life In A Day [Digital PR case study]

If you like the international spirit of PRWeekend, value diversity & unique cultures ... then definitely read the Digital PR case study of Life In A Day.

Life In A Day is a historic global experiment to create the world's largest user-generated feature film: a documentary, shot in a single day, by you. On July 24th, 2010, you have 24 hours to capture a glimpse of your life on camera. The most compelling and distinctive footage will be edited into an experimental documentary film, executive produced by Ridley Scott and directed by Kevin Macdonald.

Definitely check out the campaign YouTube ChannelPromo Video is below and it is truly creative!

YouTube decided to partner with Ridley Scott and Kevin Macdonald to invite this on-line community to participate in creation of a movie presenting 24 hrs of the life of our planet. 

Note that they do not intend to reward the winning entries financially, but simply propose a chance to be featured as a co-director of the movie and meet the celebrity directors. 

Setting this engagement with the public on very simple, non-financial conditions makes it way easier to handle. (Source link)

February 05, 2011

Johanna Blakley: Social media and the end of gender [VIDEO]

Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. 

As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.

(Watch video below)

February 02, 2011

Dale Dougherty: We are makers [VIDEO]


America was built by makers -- curious, enthusiastic amateur inventors whose tinkering habit sparked whole new industries. At TED@MotorCity, MAKE magazine publisher Dale Dougherty says we're all makers at heart, and shows cool new tools to tinker with, like Arduinos, affordable 3D printers, even DIY satellites.

Creative Thinking, Innovation, Inspiration ... 
(Watch Video below)

Drawing upon Humor for Change - Creative Presentation [VIDEO]


New Yorker cartoonist Liza Donnelly shares a portfolio of her wise and funny cartoons about modern life -- and talks about how humor can empower women to change the rules.

It is a creative presentation that will make you smile and think about our modern life and society. 

(Watch video below)

February 01, 2011

The Twitter Experiment - UT Dallas [case study]


Twit Works!

How Twitter became part of a class ... See in the video below. A story of a twitter experiment, a case study of the impact of social media communication.
Dr. Rankin, professor of History at UT Dallas, wanted to know how to reach more students and involve more people in class discussions both in and out of the classroom. She had heard of Twitter... 

January 31, 2011

Creativity Is the Opposite of Routine

Creative, creative videos and... made us smile :) 

It's a shame Clickity Camera wasn't using Energizer Batteries. If he had been, he would have made it.    
(via Ads of the World)

Nothing beats a good remote control workout. Of course, without Energizer Batteries, it's not quite the same.   (via Ads of the World)

Trust Transformed: Results of the 2011 Edelman Trust Barometer


PR students can benefit a great deal from 2011 Edelman Trust Barometer study. The key findings and video summary share the knowledge and expertise of the leading independent global PR firm Edelman.

The lead of the story must be that trust is transformed. In the wake of the financial market meltdown at the end of 2008, we have gone through a series of corporate crises during 2010 -- from oil spills to product recalls affecting the leading enterprises in five sectors to the near-bankruptcy of five nations in the EU. The result is an even more profound shift in the expectation of companies to operate with increased transparency and in a manner that delivers profit while improving society, captured by my client Indra Nooyi, CEO of Pepsico, in her phrase, “Performance with Purpose.”

We also found unprecedented skepticism, a need to hear, see or watch news as many as ten times before achieving belief, plus an increased reliance on those with credentials and expertise.

Here are the key findings for your perusal:

A. State of Trust

1) Trust in Business
There are now three clear country groupings – the Trusters, the Neutrals and the Distrusters. The Trusters, notably Brazil, China, and India, withstood the financial crisis and had positive economic performance this year. There is evidence of rising trust in business over the past two years even in flat-lined economies such as France, the Netherlands and Italy. The key change in 2011 is the switch of Germany and the USA, with the former now in the Neutrals with Japan, while the USA moves to the Distrusters along with Russia and the UK. Business is as or more trusted than government in 19 of the 23 nations we surveyed this year.
2) Trust in Government
There are fewer countries in the Truster category for government, including Brazil, China, Singapore and the UAE. The largest drops in trust in government were in Germany and the USA. Note that in general, trust in business and government is now in sync, a change in the past two years. Though there are exceptions, such as Germany, where rising trust in business is observed despite less confidence in government.
3) Trust in Media
We note that trust in media continues to rise in the developing world and to slide in the developed economies. The most depressing findings for media were in the US and UK, respectively 27% and 22%, which we attribute to increased politicization, aggressive tone and scandals.
4) Trust in Non-Governmental Organizations
For the first time, trust in NGOs in key developing markets is equivalent to that of business, a remarkable rise over the past five years, which we attribute to the evolution of local civil society brands and rising prosperity. NGOs continue to be the #1 ranked institution in trust in the Western economies, the Fifth Estate in global governance picking up trust lost by the other three institutions.
5) Trust in Industries
Technology continues to wear the halo as the number one industry in both developed and developing economies (98% trusted in China). Banking and Financial Services are now the least trusted industries of the 16 we review annually. The reputation of banks continues to plummet, especially in the US, UK and Ireland, down nearly 50 points in the US in the past three years to a new low of 25%. Automotive has made an amazing recovery, to rank as the #2 trusted industry in the world, attributable to the GM IPO, the launch of electric cars and the association with modernity in the developing world.
6) Trust in the USA
The US was the only country to see a decline across all four institutions, what we describe as an echo decline. We have three hypotheses for this cross-sector drop: the US was the epicenter for most of the corporate crises this year, which centered around leading category and iconic companies; US citizens had strong expectations for economic recovery dashed in a mid-year slump; and most importantly, business and government continued to clash on regulation and taxes, although President Obama has moved in the past month to improve this situation.
7) Trust in Nationality
The companies headquartered in Canada, Germany and Sweden continue to enjoy a trust advantage, while the UK and Switzerland are closing the gap. American companies are much better regarded in the past two years, especially in Germany and Russia, while preserving a strong reputation in such key future markets as Brazil and China. The companies based in the BRIC nations saw rising trust scores in developing nations, but a decline in markets such as the USA.

B. Earning Trust

8) What Drives Corporate Reputation
The top four factors are High Quality Products and Services; Company I Can Trust; Transparent Business Practices; Treats Employees Well. The bottom two are Highly Rated Leadership and Delivers Consistent Financial Returns. This is the second year in a row that we see a reversal of constituent elements of reputation, suggesting a rebalancing of priorities for business.
9) Shareholder vs. Stakeholder
We asked specifically about Milton Friedman’s contention that the social responsibility of business is to generate profit; about 50% of respondents agreed. But, we also probed whether companies need to create shareholder value in a way that benefits society even if that causes a reduction in shareholder value; about 80% agreed with that point of view, from developed to developing economies. This indicates a desire for profit and purpose, a stakeholder approach to shared value.
10) Credible Spokespeople
Given the uncertainty in the economy and plethora of sources of information, respondents said that they believe spokespeople with proven expertise, in order Academics, Technical Experts from a Company (for first time), Financial Analysts and Chief Executive Officers. The recovery of the CEO in reputational terms is remarkable; this is the highest score we have seen in nine years, though in the UK and US that means only about one third believe a CEO is credible. We also found that in a crisis, the number one trusted source is the CEO, followed by an Outside Expert, followed by a Technical Expert from the company.
11) Information Sources
More people go initially to search engines, then to online sources for information about a company. The brands most noted are the familiar mainstream media stalwarts such as the Financial Times, Wall Street Journal, BBC, Globo, CCTV. Blogs and social networks substantially lag the mainstream brands.
12) Benefits of Trust
If you go into a crisis as a distrusted company, it takes only 1-2 negative stories for a person to believe negative news. If you go in as a trusted company, it takes only 1-2 positive stories for you to achieve belief. Trust is a protective agent, a facilitator of action. We find further evidence of desire to buy products, recommend products/services and buy shares in a trusted enterprise.

Trust is no longer a commodity that is acquired but rather a benefit that is bestowed, earned through action, reinforced by transparency and engagement. Business has the opportunity to build an enduring foundation of trust if its leaders commit to a strategy that brings value to both investors and society -- the What and the Why. However, today it must further explain How it makes money, a new level of transparency on business practices -- for instance, ingredients in products. Finally, it must build relationships across the entire stakeholder universe, the Where, by engaging audiences across the four leaf clover of media (Mainstream, New, Social, Owned) and joining the continuing conversation by adding value and learning from the critics. 


In the video below Richard Edelman summarizes the key findings from this year's Trust Barometer.