February 08, 2011

Life In A Day [Digital PR case study]

If you like the international spirit of PRWeekend, value diversity & unique cultures ... then definitely read the Digital PR case study of Life In A Day.

Life In A Day is a historic global experiment to create the world's largest user-generated feature film: a documentary, shot in a single day, by you. On July 24th, 2010, you have 24 hours to capture a glimpse of your life on camera. The most compelling and distinctive footage will be edited into an experimental documentary film, executive produced by Ridley Scott and directed by Kevin Macdonald.

Definitely check out the campaign YouTube ChannelPromo Video is below and it is truly creative!

YouTube decided to partner with Ridley Scott and Kevin Macdonald to invite this on-line community to participate in creation of a movie presenting 24 hrs of the life of our planet. 

Note that they do not intend to reward the winning entries financially, but simply propose a chance to be featured as a co-director of the movie and meet the celebrity directors. 

Setting this engagement with the public on very simple, non-financial conditions makes it way easier to handle. (Source link)

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