June 29, 2011

The Future of Online Media: THE MASTERCLASS

Keys to successful online campaigns:

  • Focus on memorable and compelling messages
  • Select the right communication channels to reach your target audience
  • Start campaigns with the consumer and develop the right product/message/idea
  • Mirror the digital network - select the right media
  • Follow the process: Collect, Store and Access

Consider the following factors:

  • Data available (accurate, fresh, relevant)
  • Objectives, persuasion or awareness
  • Types of goods or services being sold
  • Where audience is found in purchase funnel

Source: http://live.nma.co.uk/downloads/tmc-the-future-of-online-display-advertising/MIRROR.pdf
Photo: http://3.bp.blogspot.com/_qdnpLtp6suU/TGtdXebEPZI/AAAAAAAAAFg/BMm2j0VagcY/s1600/online+media+advertising.jpg

Google+ and what it's about?

...To make sharing on the web more like sharing in real life.
... the first five features of Google+ at plus.google.com.

A new social network - what do you think about that?

And really do we need all those plans and schedules?
Free time is what nobody wants to plan...

June 19, 2011

Digital Life: Today and Tomorrow [VIDEO]


Facts and Conclusions: 

  • It takes 100 years to have 1 billion fixed lines & only 20 years to reach 5 billion mobile subscriptions 
  • More consumers will access the Internet by mobile devices than by desktop or laptop by 2014
  • 2015 forecast of annual global mobile data traffic (75 exabytes) is equal to 19.000 million DVDs 
  • Mobile-only Internet population will grow 56-fold up to 788 million by the end of 2015
  • In 2015 mobile devices will exceed the home PC base installed
  • 500 million mobile using mobile health Apps in 2015 
  • In 2015 revenue mobile Apps will be an amount near to 40.000 million dollar
  • M2M revenues will grow more than 3,5-fold from 2010 to 2015
  • The TV experience will be more personal and social but less familiar 
  • Traffic generated by 20 homes will be greater than the total traffic of Internet in 1995
  • New services in the cloud: “ Your Desktop Wherever You Want”
  • Social Networks revenues will grow more than 4-fold from 2010 to 2015
  • By 2015, it is expected that 500 million people worldwide use their mobiles as metro and bus tickets 
  • MMO (Massive Multiplayer Online) is expected to reach 20.000 million dollar by 2015
  • It is expected that in 2015 it will exist 2,5 Internet connected devices per inhabitants worldwide

source: http://digitallife.neolabels.com/ 

June 02, 2011

World Report 2011: PR Consultancy with Double Digit Growth


International PR sector in good health with double digit growth in 2010

BARCELONA, 26 MAY 2011 – The international public relations (PR) consultancy sector grew bigger and stronger in 2010 and is expected to grow again in 2011, according to the latest World Report from the International Communications Consultancy Organisation (ICCO). Digital and social media services are playing an increasingly important role as PR gains share against other marketing disciplines, though staffing remains a challenge.
Revenues and profitability
The consultancy industry saw moderate or double-digit growth in 2010 in a majority of the 24 countries surveyed.
The world’s two largest markets for public relations – the US and the UK – both rebounded from a five percent decline in fee income in 2009 to record a double-digit recovery in 2010. US consultancies posted an average 11% increase in overall fee revenue, while the UK saw a 13% increase. Both also saw improvements to profitability, the UK by an average of 30%.
Western European countries saw more modest growth or nearly unchanged conditions (from -1% to +3.5%), though the Nordics and Central and Eastern European countries fared better, with average growth ranging from 5% to 12% for the year. Belgium outperformed its neighbours with 10% growth, mostly driven by work for and around the European Parliament and Commission. Croatia and Ireland were the big exceptions, with fees shrinking by close to 15% each on the back of public and private spending cuts in 2010.
Brazil and Russia pushed ahead with 23% and 17% increases in revenues respectively, supported by strong economic expansion in their countries. Australia grew by approximately 10%, fuelled by the increasing internationalisation of public relations activities.
Service demand
In 2010, consumer marketing communications accounted for one-third of PR consultancy revenues in the UK. They also contributed to growth in the US, where healthcare, corporate and crisis communications were the other main sources of revenue. The same four service areas drove growth throughout Europe, aided by work in public affairs and media relations.
In other regions, Brazil saw rising demand for social media services and international communications, and Indian consultancies benefitted from high demand for financial communications, consumer marketing and technology.
For 2011, digital and social media services, corporate communications, crisis management and public affairs are reported by a majority to be expanding, while revenues from event management services are in decline.
Growth industries
The energy sector represents an important source of growth for PR consultancy in 17 surveyed countries, and healthcare in 11. The financial industry is listed as a growing source of business in nine countries (including the US and UK), though Italy, Portugal and Turkey view this as one of the industries with the worst prospects for the year.
The public sector looks especially promising in eight countries but has low potential in another four, namely where recent spending cuts are still taking effect (Austria, Ireland, Italy and the UK).
As for the least promising industries overall, retail tops the list, followed by automotive and real estate.
Digital and social media
Demand for digital services rose internationally in 2010. As a percentage of overall fee income for PR consultancies, these services remained relatively small (ranging from 5 to 20%) but show an increase over 2009. Surveyed countries overwhelmingly expect demand for digital services to increase again over the course of 2011.
More and more, marketers are requesting digital services that include social media expertise, and a large majority of PR consultancies have already integrated these services into their offering.
Outlook for 2011
All countries surveyed in the World Report expect conditions to be as good or better in 2011 than in 2010. 20 out of 24 predict outright growth this year of up to 20%, while the remaining four predict that fee revenues will remain the same or increase slightly.
Challenges ahead
The top five challenges ahead for public relations consultancies, according to surveyed countries, are:
  1. Staffing
  2. Client budgets
  3. Profitability
  4. Pricing 
  5. Competition
The issue of attracting talent (and then retaining it) will be one of the biggest concerns for PR consultancies this year since growing the business depends upon achieving the right mix of skills and experience and having the ability to form lasting relationships with clients.
Commenting on the report’s findings, ICCO President, Richard Houghton said; “Clearly 2008 and 2009 were very tough for the consultancy sector internationally, but this report gives solid reasons to take a positive outlook for 2011 and beyond. The growing demand for digital and social media services, combined with lean consultancies as a result of the downturn, means we are well placed to benefit from what economic growth there is and the associated demand for communications services and support.”
The ICCO World Report 2011 includes data from national PR trade associations in 24 countries spanning Europe, North and South America and Asia-Pacific. Data was collected during April and May 2011 through a written questionnaire.
Complete information and commentary can be found on: http://insights.iccopr.com. Past reports can be downloaded from the ICCO website: http://www.iccopr.com/knowledge-base/Worldreports.aspx.
Info Source: 
International Communications Consultancy Organization (ICCO) http://www.iccopr.com/common/popup.aspx?newsId=NjE%3d-rtxD78kikIM%3d