September 30, 2010

BBC - The Virtual Revolution Episode 3

Educational BBC movie on behavioral targeting. 

Interview with Eric Schmidt - CEO, Google

Why Google worked and how it works? How the attachment to Google is being increased? 
What if marketers knew what the customers want ...
What is the impact of Social Media networks ...

"Web is about connecting humanity."- Sir Tim Berners-Lee, Inventor of the World Wide Web

Movie below: 58:57

September 29, 2010

What's the Difference between Publicity and PR?

Mark Borkowski, MD of Borkowski - interview for CIPR TV.

September 21, 2010

Digital PR - Trends & Book

Digital Public Relations - the hot trend in PR. 

What are the trends in Digital Public Relations? 
Check out the video that interviews Edelman Digital Guru, Steve Rubel!

There is a great book on Social Media management:  "Engage" by Brian Solis. "Engage" will guide you towards using the influence of Social Media, after reading it you will effectively compete in the new era of Digital Darwinism while engendering the support of online champions. A reference to the book is below.

September 10, 2010

Paul Mylrea, BBC's Head of Press and Media Communications talks about PR

PR is soft power. PR is essential for International Diplomacy. Social media opens things up and lets people say what they want.
  1. What should recent PR Graduates be doing to get the attention of prospective employers? 
  2. What are the suggestions for improving the access to PR Internships?
  3. What are the plans of CIPR to tackle the issue of ethnic diversity in PR?
These and more answers in the interview with Paul Mylrea, BBC's Head of Press and Media Communications and CIPR President-Elect.
Interview is brought to you by CIPR TV.

(video below)

September 06, 2010

CIPR TV Trailer - 1st live show - 8th Sept 2010

The Chartered Institute of Public Relations (CIPR) launches CIPR TV, a brand new addition to the CIPR, developed by members, for members.  CIPR TV will be a platform to share expertise and best practices, to educate and inform.

Paul Mlyrea, Head of Press and Media Communications at the BBC and CIPR President-Elect joins in the studio for an exclusive interview for the launch of CIPR TV.  
The article about CIPR TV was first published on

First live show, 5pm GMT, 8th September 2010

For more information: CIPR TV Trailer below:

September 04, 2010

THE NEW DORK - Entrepreneur State of Mind (Jay-Z ft Alicia Keys Spoof) |

A song about the influence of social media! Great lyrics! Enjoy!

Crisis communication tips from a four-star admiral

Tactics met with Admiral Paul A. Yost, Jr., who was commandant of the U.S. Coast Guard during the Exxon-Valdez oil spill in 1989. Admiral Yost discusses best practices in crisis communications for PR professionals. Video was created by the PR Society of America.

The Exxon-Valdez crisis management case study has been part of Crisis Management chapters in PR textbooks worldwide, yet the tips from the contemporary video below are truly relevant now, as they were more than two decades ago.

September 03, 2010

How to Promote a Non-commercial Topic?

When the topic of your campaign is not a product or service...
How do you promote it?

- Give it a title.
- Give it a name.
- Make it a person.

Remember that brands have special attributes, identity, behavior, character. Create emotional appeal to the target audience and the job is well done! Watch the video below. It is not on a commercial topic and it is original, creative, it works!

September 01, 2010

Sleepy Free Coffee - Creative Promotion

Video below describes the mechanics of a promotional campaign with a good idea behind.
The Result: People noticed. People Smiled. People went to McDonald's to try their coffee.