October 27, 2010

CIPR Presidential Debate - PR Trends & Issues!


Rob Brown and Sally Sykes - the two candidates for CIPR President-Elect for 2011 - go head to head in a Question Time-style debate over their hopes and plans for the Institute. Putting them through their paces is the regular presenter Philip Sheldrake. The CIPR's new CEO, Jane Wilson, introduces the proceedings and asks the first question. The pressure is well and truly on, with eligible CIPR members having until noon, 19 November, to make up their mind as to who to elect. 

PR professionals are good at planning debates. PR professionals are even better at participating! CIPR Presidential Debate  presents an overview of current trends and issues in the PR industry. What is the future of the PR profession? PR students will have  an opportunity for career success and development if they read, learn and practice. PR students need to be up to date with the latest trends in the industry!

(CIPR Presidential Debate - video below)

October 18, 2010

Visual Theater - How to Tell a Story Creatively

Mapping during 600 years anniversary of the astrological tower clock situated at Old Town Square in the center of Prague, Czech Republic.

The Macula & Tomato Production
Prague 2010

Video tells the story of the astrological tower clock through an absolutely creative visual theater.

October 17, 2010

How to Use Social Media for Personal Empowerment and Career Success?


The 2nd edition of Me 2.0 by Dan Schawbel is a guide for personal success in the New Web. It shares insights on personal branding:
  • Know what your brand is
  • Build your network before you need it
  • Know what you want 
4 Rules of Networking and Personal Branding by Dan Schawbel 
    1. Neutralism  
    2. Giving
    3. Targeting 
    4. Reconnecting

        October 13, 2010

        The Future of Publishing - Creative Approach (video)

        Source: https://www.communicationsmgr.com/projects/1387/Multimedia/Gallery/logoV3.jpg
        The End = The Beginning 

        When can this statement be true?
        Now it is the time of the New Web. People behave differently, they need to be approached differently. Watch video below - a brilliant suggestion for finding solutions.

        October 06, 2010

        What Does It Take to Make It in PR? (interview)


        Be Proactive! Be Persistent!

        Mark Ragan sits down with Silvia Davi, VP Corporate Communications - NASDAQ; Alayna Francis, VP Communications - Swiss Re; and Gemma Craven, Senior VP - Ogilvy to discuss the skills needed to make it in the PR world.  Why women make up 70% of the PR industry? Those and more answers in the video-interview.

        3 Key Attributes the aspiring PR professional needs to know:
        1. How to balance clients' requests
        2. How to engage / work with individuals
        3. How to manage interpersonal relations

        4 Key Qualities of PR professionals:
        1. Social media understanding
        2. Good writing skills
        3. Curiosity
        4. Creativity