November 29, 2010

The Social Media Press Release...

The Social Media Press Release

How to write the Social Media Press Release?

Keep in mind that in the end of the day what matters is the creative approach.
To attract attention in the New Web, your Press Release needs to be:
  • Relevant
  • Consistent
  • Unique
Check out the sample below. 
Info source:


Old Press Release vs. Social Media Press Release

November 16, 2010

Corporate Guidelines for Social Media - Best Practices


Take a look at JetBlue’s social media policy, as well as other great examples, from companies including Forrester, Intel, IBM, Best Buy and Coca-Cola, to get ideas for your company’s social media policy.

The examples/links of best practices of social media policies were first published in HOW TO: Define the Role of Your Social Media Team on

November 14, 2010

Changing Education Paradigms: How to Prepare Students for the Future?

Divergent Thinking:  An Essential Capacity for Creativity

This animate was adapted from a talk given at the RSA by Sir Ken Robinson, world-renowned education and creativity expert and recipient of the RSA's Benjamin Franklin award.

Video presents a great overview of how education needs to be transformed in order to prepare students for the future. 

And the Future of PR is ... ?

Social Media Logos
Adam Singer, TopRank Online Marketing, interviews Lisa Buyer, The Buyer Group, at SES Toronto 2010 on the subject of the future of PR. 
With the introduction of social media, PR agencies no longer need to solely rely on the press release.
The press release and the advent of social media applications have created many more opportunities for companies to have a voice online with their markets. 
The journalism profession is rapidly changing and the way PR professionals and journalists are communicating continues to evolve. 
Lisa cites several new online tools both PR and journalism professionals can use such as Pitch Engine and the twitter chat session called #journchat, which offers real-time chats between PR and journalism professionals once a week to discuss the latest media trends.
It's still about the relationships that PR professionals create with their sources, including journalists and bloggers!

(full interview below)

November 13, 2010

What Is the Role of PR in Change & Internal Communications? (Richard Millar, CEO of H&K UK)

Richard Millar, CEO, Hill & Knowlton UK on the PR role in 
Change & Internal Communications
Hill & Knowlton UK CEO: Richard Millar
Richard Millar is a senior consumer marketing practitioner that has crossed from agency to in-house and back again. He shares his views on the role of PR in change and internal communications, both for clients and at Hill & Knowlton as it moves to a new sector based model.
Prior to taking the UK CEO role at Hill & Knowlton, Richard was the Consumer Marketing UK Practice Head and leader of the agency's retail practice with clients including B&Q and Sainsbury's.

The retail environment is arguably one of the toughest sectors in which to operate. Daily sales logs shine a harsh light on the results from PR and other forms of marketing.  

Watch the interview to learn how retail organizations measure and modify their PR programmes in response to sales data!

Richard re-joined Hill & Knowlton in March 2004 after almost eight years at Habitat. He previously worked for the agency as Associate Director in its MarComms Division, leading accounts including Adidas, Pepsi and Porsche.

He is a Fellow of the Royal Society of Arts, and a graduate of the University of Manchester with a degree in Politics and Modern History.

(full interview below)

November 09, 2010

Pecha Kucha Presentation Is Creative!

Have you ever made a Pecha Kucha Presentation? 

It is a creative way to present your ideas in a very short time. Take a look at the video below - Pecha Kucha at World PR Forum. Video offers a simple definition of the presentation format. You can also learn what PR professionals think about the creative Pecha Kucha Presentation.