November 13, 2010

What Is the Role of PR in Change & Internal Communications? (Richard Millar, CEO of H&K UK)

Richard Millar, CEO, Hill & Knowlton UK on the PR role in 
Change & Internal Communications
Hill & Knowlton UK CEO: Richard Millar
Richard Millar is a senior consumer marketing practitioner that has crossed from agency to in-house and back again. He shares his views on the role of PR in change and internal communications, both for clients and at Hill & Knowlton as it moves to a new sector based model.
Prior to taking the UK CEO role at Hill & Knowlton, Richard was the Consumer Marketing UK Practice Head and leader of the agency's retail practice with clients including B&Q and Sainsbury's.

The retail environment is arguably one of the toughest sectors in which to operate. Daily sales logs shine a harsh light on the results from PR and other forms of marketing.  

Watch the interview to learn how retail organizations measure and modify their PR programmes in response to sales data!

Richard re-joined Hill & Knowlton in March 2004 after almost eight years at Habitat. He previously worked for the agency as Associate Director in its MarComms Division, leading accounts including Adidas, Pepsi and Porsche.

He is a Fellow of the Royal Society of Arts, and a graduate of the University of Manchester with a degree in Politics and Modern History.

(full interview below)

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