May 14, 2011

SPREAD THE TED [case study]

Creativity is in the strategic approach. But not only. 
Creativity is in the people involved. Communication channels have become standardized - social media, tv/radio/cinema commercials, events know them all.

What about a new channel of communication? Great. 
How does this work or how to create the word of mouth effect offline?

Watch the video!
"We called the city´s most ramarkable speakers: TAXI DRIVERS. What for? 
To make TEDx ideas get to ordinary people."