September 04, 2010

Crisis communication tips from a four-star admiral

Tactics met with Admiral Paul A. Yost, Jr., who was commandant of the U.S. Coast Guard during the Exxon-Valdez oil spill in 1989. Admiral Yost discusses best practices in crisis communications for PR professionals. Video was created by the PR Society of America.

The Exxon-Valdez crisis management case study has been part of Crisis Management chapters in PR textbooks worldwide, yet the tips from the contemporary video below are truly relevant now, as they were more than two decades ago.

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