Digital PR - Trends & Book

Digital Public Relations - the hot trend in PR. 

What are the trends in Digital Public Relations? 
Check out the video that interviews Edelman Digital Guru, Steve Rubel!

Article on Digital PR Tools

There is a great book on Social Media management:  "Engage" by Brian Solis. "Engage" will guide you towards using the influence of Social Media, after reading it you will effectively compete in the new era of Digital Darwinism while engendering the support of online champions. A reference to the book is below.