September 03, 2010

How to Promote a Non-commercial Topic?

When the topic of your campaign is not a product or service...
How do you promote it?

- Give it a title.
- Give it a name.
- Make it a person.

Remember that brands have special attributes, identity, behavior, character. Create emotional appeal to the target audience and the job is well done! Watch the video below. It is not on a commercial topic and it is original, creative, it works!

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