June 29, 2011

The Future of Online Media: THE MASTERCLASS

Keys to successful online campaigns:

  • Focus on memorable and compelling messages
  • Select the right communication channels to reach your target audience
  • Start campaigns with the consumer and develop the right product/message/idea
  • Mirror the digital network - select the right media
  • Follow the process: Collect, Store and Access

Consider the following factors:

  • Data available (accurate, fresh, relevant)
  • Objectives, persuasion or awareness
  • Types of goods or services being sold
  • Where audience is found in purchase funnel

Source: http://live.nma.co.uk/downloads/tmc-the-future-of-online-display-advertising/MIRROR.pdf
Photo: http://3.bp.blogspot.com/_qdnpLtp6suU/TGtdXebEPZI/AAAAAAAAAFg/BMm2j0VagcY/s1600/online+media+advertising.jpg

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