- Focus on memorable and compelling messages
- Select the right communication channels to reach your target audience
- Start campaigns with the consumer and develop the right product/message/idea
- Mirror the digital network - select the right media
- Follow the process: Collect, Store and Access
Consider the following factors:
- Data available (accurate, fresh, relevant)
- Objectives, persuasion or awareness
- Types of goods or services being sold
- Where audience is found in purchase funnel
Source: http://live.nma.co.uk/downloads/tmc-the-future-of-online-display-advertising/MIRROR.pdf
Photo: http://3.bp.blogspot.com/_qdnpLtp6suU/TGtdXebEPZI/AAAAAAAAAFg/BMm2j0VagcY/s1600/online+media+advertising.jpg
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