August 21, 2011

Your Art Here - H&M USA 2011 [case-study]

A Creative PR idea that won popularity and hearts! :)
About NYC and Fashion...

Check out behind-the-scenes footage from the 2011 Your Art Here photo shoot! The film highlights the experiences of the winning T-shirt design artists who were flown to New York City, styled in their tees and captured on film for the world to see! See what the artists have to say about their journey and experience their adventures first hand!

Your Art Here 2011 T-shirts available in U.S. stores August 4th!

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