June 28, 2010

The value of Public Relations

Perception is everything. Public Relations people are shaping that perception, because they are the channels of influence. Influence will enable Public Relations professionals to inspire meaningful and measurable actions in favor to the company they represent. This will give them the power to nurture and manage the company's reputation.

Now, more than ever before, the value of Public Relations depends on a new form of social currency - it is called Social Influence. Gaining that currency gives PR professionals the power to change/shape perceptions. Bring value to Public Relations from the bottom up - design your PR strategies from the end and come back! You will be amazed!

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