Social Influence is what matters the most for companies, brands, people. There is a significant shift in influence, it's not a fad. It's a shift in trust away from traditional media to people we know or to strangers with experience. How can PR professionals use "word of mouth" within social media, build brand influence & drive action? What drives influence?
7 Influence Drivers
- Reciprocity
- Social Proof
- Consistency
- Liking
- Authority
- Scarcity
- Opinion Leaders
7 Drivers of Word of Mouth
- Do we have a good story?
- Can people show their involvement in a visible way?
- Do we offer something new to talk about?
- Do we let our supporters be creative?
- Do we invite people to participate?
- Do we offer them some value?
- Do we remind people to speak the word?
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