July 27, 2010

Drivers of Word of Mouth & Influence

Social Influence is what matters the most for companies, brands, people. There is a significant shift in influence, it's not a fad. It's a shift in trust away from traditional media to people we know or to strangers with experience. How can PR professionals use "word of mouth" within social media, build brand influence & drive action? What drives influence?

7 Influence Drivers

  1. Reciprocity
  2. Social Proof
  3. Consistency
  4. Liking
  5. Authority
  6. Scarcity
  7. Opinion Leaders

7 Drivers of Word of Mouth

  1. Do we have a good story?
  2. Can people show their involvement in a visible way?
  3. Do we offer something new to talk about?
  4. Do we let our supporters be creative?
  5. Do we invite people to participate?
  6. Do we offer them some value?
  7. Do we remind people to speak the word?

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