Digital Influence Index - Canada

"When Canadians find information online, it's more likely to lead them to conclusions."
- Michael von Herff, Regional Director, Canada, Fleishman-Hillard

6 Drivers of Digital Influence

1. Speak at the masses one at a time
2. Share your values
3. Be on the tips of the fingers
4. Use authentic voice
5. People like people like them
6. Take the best of the new PR tools & the best of the old PR tools - make them into something enduring and ultimately powerful!

(full interview - video below)