August 01, 2010

What is Public Relations?


Public Relations is the practice of creating, promoting, or maintaining goodwill and a favourable image among the public towards a company, product, person. Public Relations - the condition of the relationship between an organization and the public.

How to create publicity?

1. Write your positioning statement

2. List your objectives

3. Identify your target customers

4. Identify your target media

5. Develop story angles

6. Put your thoughts on paper

7. Follow up

Creative Definition (video below)

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