August 06, 2010

"Senza Tempo" Ad - Love Story of a Beer Brand

“Senza Tempo” or “Timeless” in English is a cinema ad directed by Gabriele Muccino (the director of ‘The Pursuit of Happyness' and 'Seven Pounds'). The stylish ad set in Rome tells the sad love story of a heartbroken director.

Although the ad does not mention the Italian beer brand, we notice product placement - camera shots of Peroni. The ad features Peroni bottle's iconic blue ribbon, a brand symbol used in previous ad campaigns.

Muccino said: "It is my pleasure to be working with a brand which is defined by similar values and shares my love of Italian film, through the ‘Peroni Nastro Azzurro Accademia del Film’ – a hugely worthwhile endeavour to share the values at the core of Italian film."

This article was first published on

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